This makes me sad. I used to be a big fan of the Paleo movement – before even the main players started selling candy and other products, starting the rapid decline.
Now I feel that even the greatest Paleo guru of them all, the awe-inspiring Mark Sisson, is cashing in with some disregard for where the money comes from, or the long-term effects to his brand. Check out the image above, that just ended up in my inbox.
Mark is selling chocolate bars with caramel coating – sweetened by purified Monk fruit extract, an artificial sweetener like Stevia.
Rest assured no Paleo people ever sweetened their food with purified super-sweet Stevia or Monk fruit extract. Nor did they ever eat chocolate bars with caramel coating to get their daily dose of “grass-fed collagen”. Paleo or Primal? Not so much.
But that’s not all. Order your sweetened chocolate bars today and you also get something else you need. We all know modern life can result in a lot of chronic stress, that’s not healthy for us. So what’s the solution? Return to a more “primal” lifestyle? That may be too hard, so why not just pop some “Primal Calm” pills that will relax you.
I kid you not.
This thing with products is a slippery slope, and the ad above is from someone who has slid quite far. Here’s the result to his brand, measured as Google searches for “Mark’s Daily Apple” from 2006 (to the left) up until now. Quite sad really.