Gigantic margarine manufacturer Unilever is starting to give up the fight. Fewer and fewer people want artificial margarine, and fewer and fewer people are still unnecessarily afraid of all-natural butter.
In many countries – including the US – the sale of margarine is plummeting, while the sales of butter are increasing more and more.
In a new strategy, Unilever in Germany (and Finland), now blends butter into its cheap margarine – new TV commercial above.
“Margarine has become a marker for cheap, processed, artificial, unhealthy food,” says Marion Nestle, a New York University nutrition professor. “The irony is hilarious. Unilever went to a lot of trouble to formulate healthy margarines, but the zeitgeist has caught up with them.”