Sugar Coated exposes Big Sugar’s sweet little lies

The movie Sugar Coated had its US premiere a week ago, and now I’ve had the privilege of seeing it. If you’re at all interested in the sweet little lies of Big Sugar, this is a movie for you.

Do you want to know exactly how Big Sugar’s tactics mirror the lies of Big Tobacco fifty years ago? What shameless tactics they use to keep fooling the world – everyone you know – as long as possible?

The story starts with exposed internal sugar industry documents, as described by science writer Gary Taubes a couple of years ago. And the movie ends where we stand today, with Big Sugar in the media spotlight and on the brink of disaster. It’s an interesting ride.

The only problem with the movie is we don’t get to see the end, because it hasn’t happened yet. Will Big Sugar somehow manage to keep fooling everyone?

I wouldn’t bet on it, no matter how many sleazy scientists and experts they keep buying. Their fall from power seems to be very near. And this movie will only accelerate it.

Watch it

Watch the trailer for Sugar Coated above. If you live in the United Kingdom, Ireland, South Africa or Australia you can watch the movie online as video on demand.

Have you seen the movie? What did you think about it? Leave a comment below.


  1. Llew
    this film is called "Sucre, le doux mensonge" in french and was on ARTE FR&DE TV one month ago ... and it opened my eyes ... then I started LCHF and intermittent fasting, so I haven't have been better
    Reply: #2
  2. Apicius
    Really? Is that in Quebec (Canada) or France?
    Reply: #3
  3. Llew
    In France !
    Reply: #4
  4. Apicius
    ma sympathie à vous tous en France pour les événements récents à Paris
  5. Llew
    Merci Apicius, l'ambiance est pesante à Paris ...
  6. Naoko
    I've seen the film via German TV and the similarity to the tabacco industry is really amazing.
    But I think that not only the sugar industry is to blame, but the whole industrialization of food. When I realized that what nutritionists told me does not work for me I started to re-learn to listen to my body, so turned away from most processed foods. When I now occasionally have some it is shocking for me to taste the masses of added salt, sugar, artificial flavors and the like. No wonder kids these days do not know the taste of real food anymore, their taste buds have been trashed by industry.
  7. Joe
    It says "Unfortunately, this title is unavailable in your region" I live in the US. Any other way to see this?
    Reply: #8
  8. allen

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