The new – and secretly paid – faces of Coca-Cola
Turns out that most are dietitians with a flare for local media outreach — a surprising number of whom could be played by Kristen Wiig in the made-for-TV movie of this scandal.
Remember the professor who made big headlines for losing weight on a “Twinkie Diet”? Turns out he was paid by Coca-Cola. Perfectly aligned with their misleading message that weight loss is all about calories and personal responsibility (not about Coca-Cola).
Have you seen any dietitian recommending mini-Coca-Colas on blogs or TV, or any chef cooking with Coca-Cola? Turns out they were all likely paid by Coca-Cola, behind the scenes.
Have you seen a scientist on TV insisting that obesity is all about calories and the solution is all about exercise – perhaps he even wrote a book about it? He may very well have been paid by Coca-Cola.
It goes on and on and on, and it’s not pretty. Highly recommended reading:
Earlier
The Coca-Cola Problem is Getting Uncomfortable – Coke Gets Dumped by Doctors and Dietitians
Exposed: The Scientists and Organizations Taking Sugar Money
“Coca-Cola Caught Funding Scientists Who Deflect Blame for Obesity Away From Sugary Drinks”
That montage should be coded so that as you mouse over each individual's face his or her name comes up.
This is beyond a joke. It's unconscionable. There should be *naming* and shaming.
Much the same in the UK. Check out this story. It claims Prof Susan Jebb - the government's obesity tsar, a University of Oxford academic and an expert in a recent three-part BBC documentary series on obesity - has attracted more than £1.3m of industry funding. This includes money from Coca-Cola, Unilever and Cereal Partners.
Prof Simon Capewell, from the University of Liverpool and an adviser for the group Action on Sugar, told the BBC: "I was shocked, quite honestly; this is heart-breaking news and basically it appears a lot of people have been seriously misled."
He said there would be an "inherent conflict of interest" between profits and public health.
"It's like putting Dracula in charge of the blood bank," he concluded.
Link to information here http://www.bbc.co.uk/news/health-31412551
Kind regards Eddie
Our Food Standards Agency, who used to make our dietary policy (basically import it from the US) was bankrolled by Unilever, and some of its staff including a past CEO were shareholders.
The Government has taken the job of making dietary policy away from them and given it to the likes of Pepsico, McDonalds and Tesco. So no change there then.
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