Atkins, Greed and the Fairy Tale Cookies

April 4 2012 by in Fake low-carb products

Can you eat cookies on a low carb diet? The Atkins company claims that you can and sells them in all kinds of flavors. After having a look at the ingredients I can just laugh at the irony.

In my online “Food Revolution” presentation I used the cookies as one example of fake low carb products. Commercial junk that stops weight loss and makes people (rightly) lose all their respect for low carb. I called the marketing a “fairy tale”.

After more than a hundred thousand views of the video on YouTube, the Atkins company just started paying attention. Yesterday they sent me a mail:

The mail

Hello Dr. Eenfeldt,
I follow your site and recently watched your presentation “The Food Revolution” on YouTube and thought you may be interested in seeing the latest research tables supporting Atkins and low-carb diets that Colette Heimowitz, VP of Nutrition Communication at ANI has generated. There are more than 80 independent, peer-reviewed studies backing the safety and efficacy of the Atkins Diet. As you know, low carbohydrate eating is a time-tested and scientifically validated diet plan. They are attached.

I also would like to provide you with correct information about Atkins products. Atkins products have been clinically tested for blood sugar responses using the glycemic load methodology; (http://www.nutritionandmetabolism.com/content/3/1/33). We take pride in offering our customers products that have a minimal glycemic impact. There are simply some consumers who need a low sugar alternative to high sugar habits for better compliance.

In your presentation you showcase an Atkins brand cookie and highlight it as a “fairy tale” option that is high in carbohydrates, when in fact the Atkins cookies are a smarter option – than a regular cookie would be – as they contain zero sugar and only 5 grams net carbs. Here is a link to learn more about the nutritional content: http://www.atkins.com/Products/Endulge/Chocolate-Creme-Sandwich-Cookies.aspx

I’d also be happy to send you a copy of the new Atkins cookbook “The New Atkins for a New You Cookbook” by Colette Heimowitz, M.Sc. featuring 200 simple and delicious low-carb recipes. Please let me know your mailing address.
Thanks for your consideration. Please let me know if you’d like to speak with Colette who can offer additional insights. I am happy to keep you informed about the latest news from Atkins.

Best regards,
Aliza Rothman

The marketing

The reality

Here are the cookie nutrition facts from the Atkins website:

My reply

Hi Aliza,

The biggest ingredient in your cookie is wheat flour. It’s loaded with carbs, i.e. calling it low carb is obviously a fairy tale.

Also, subtracting 100% of the sugar alcohol from “net carbs” is misleading to your customers as about half of the maltitol is absorbed.

Regarding the studies you attach I agree: low carb works fine. The problem is that your cookies are not low carb.

Sincerely,
Andreas Eenfeldt

A tip

How do you know that the marketing of a packaged low carb product is a fairy tale? In my experience the following simple rule is true at least 99 percent of the time:

If they use the words “net carbs” it’s not low carb, it’s high carb.

What do you think about this?

Low carb bread: Another fairy tale bites the dust

The Dreamfields Pasta Fraud

Real low carb food: LCHF for beginners

75 Comments

Top Comments

moreporkplease
April 4 2012 8
Brandon has a very good point - and I appreciate this personal experience, because he speaks for a lot of folks like himself, I'm sure.

I think it's so important to separate the diet, the Atkins community, as well as Colette Heimowitz, Dr. Westman, Dr. Phinney, and Dr. Volek from the Corporation. Atkins Nutritionals (ANA) is now owned by a venture capital firm, and they are interested only in selling the cheapest products with the biggest logo.

Those who actually worked with Dr. Atkins, such as Colette and Dr. Westman, remain with the "brand" out of affection for the late Dr. Atkins. He launched the products originally so he could raise money to conduct studies at a time when no one would do a low-carb study. If you speak to Colette on the Atkins community forum, she always encourages real food. She will tell you to "limit" the bars. She does not encourage eating them, which must make her capitalistic employers most displeased.

And yet they do give her enough freedom to be honest, possibly because they need her, as she is just about their last link to the Dr. himself.

If you go to the Atkins forum, they are the sweetest people there. The majority are middle-aged, very sick people - 100, 150, 200 lbs. to lose, T2D, heart disease - you name it. One lady there began at 430 pounds! She is now down to 200, due to the support and guidance of that loving community. The people on that forum are used to nothing but scorn due to their diabetes and size - so they are really very helpful and supportive. They will coach, they will guide, they cheerlead everyone. The Atkins forum is the best thing ANA does.

The community members on the forum are very vocal about avoiding the products. The advice from them constantly is to regard the products as junk food. Everyone in the low-carb community - everyone in the Atkins community - all the doctors, and Colette - they are all in polite but vocal disagreement with how the capitalists who own ANA have run the brand.

We must separate the Atkins community and Colette and the doctors from the actions of the corporation. If only the capitalists would come talk to the community - they would learn how to make profits without abusing the core messages of Dr. Atkins himself. Everyone would benefit.

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Brandon
April 4 2012 5
I don't fault ANA at all. In fact, I appreciate them. Do I think their products are frankenfood and shouldn't be consumed? Absolutely. But two years and a hundred pounds ago I needed something to lose weight. I did Atkins. I am now living Paleo, but if you had told me two years ago that I needed to be low carb AND give up cheese, wheat, beans and artificial sweeteners, I never would have done it. Atkins to me was a stepping stone. I had one of their shakes every day for the first year. I tried their bars but realized they stalled my weight loss and cut them out, even though I didn't understand why. Over the last two years, I have learned a lot and my eating patterns have changed as a result of that learning. I think Atkins is a fine place for people to get their toes wet before jumping in to a proper HFCL, real foods way of eating. And I really don't fault them for selling their products. They have to make money. How else would they pay for their FREE website with a wonderful community? Ultimately, it is the consumers' fault for not learning and doing their own research if they continue to buy the crappy products. In the mean time, Atkins is just serving up what the market demands. If that can be a stepping stone to eating real food for more people, then so be it. I am a fan.

Reply: #71

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All Comments

51
Robin
April 24 2012
This site is a trip. Lots of talk from people NOT on Atkins. Personally, I don't use the product of Atkins and most serious Atkins folks don't either. They have a funky aftertaste. I've lost 16 lbs. Also, you can't GO ON AND GO OFF low-carb. Atkins site shows how to add back in carbs at a healthy level. I have found my energy to be awesome as well as my moods completely stabilized without all the sugar and high glycemic foods.

As with most things, clean, natural, healthy, is the best plan...

MIM's are awesome and flaxmeal is a great item! If almond meal works best for you, great. For sweetener, stevia is the BEST.

Eat responsibly!
52
Alexandra M
April 26 2012 1
Muffin in a Minute update: My little experiment was a great success! Adding about 1/8 - 1/4 teaspoon of dry yeast to the batter dramatically improves the flavor. I think the problem with a lot of low-carb bread substitutes is that people forget that yeast is what gives bread a lot of its characteristic flavor - at least that's the flavor I crave.

Too bad sourdough starter doesn't work the same way. :(
53
Galina L.
April 26 2012
I tried the muffin recipe, it was a good thing to eat with cheese and butter. I skipped sweetener and flax seeds - just used 1/4 cup of almonds meal, one egg, backing powder, dash of salt. Why to encourage people to sweeten everything? It didn't require a sweetener at all. I don't plan to use the recipe often because I think it is a good idea not to substitute high-carbs foods with the LC equivalent. Theoretically, there is nothing wrong with it, but many people who eat LC deserts regularly regain weight. I want to be on a safe side. Also, soft-boiled eggs with a butter for a breakfast is a preferable food food for me.
54
Michael Smith
April 28 2012
i think these are a "smarter" option than say oreos or any other cookies. some people like myself who have successfully lost a lot of weight on a LCHF diet would like to indulge in the sinful foods every now and then. i much rather have a atkins bar over a sneakers anyday. im 21 so maybe my young metabolism can handle "frakenfoods" cause they simply dont make me gain and in small quantities i remain in ketosis.
55
Hossein Mirahmadzadeh
June 27 2012
Dear Sir,
We are purchasing your products internaly to distribute in Iran market, but unfortunately, we are afraid these products could be faked one coming from other south east Asia, therefore, we will be glad if you kindly let us know we can purchase your products directly from your factory with competetive prices and distribute them in our market, and we have sister company located in Toranto Canada, which can make the direct business such as payment, delivery, and etc.
Therefore, we are very glad to hear from your side if you can supply us your products directly and what will be your minimum purchase for our first order at the moment.
we are waiting to receive your positive reply,
Best Regards,
Corrdial Co.Ltd.
H.Mirahmadzadeh
56
John
August 27 2012
23g of carbs=FAIL
Comes in a box=FAIL
Contains wheat=FAIL
10 ingredients=FAIL
57
Howard
August 27 2012
@John

You forgot:
Requires a nutrition label=FAIL
58
Hey Now
November 11 2012
These cookies are nowhere near 5g carbs. Maltitol has 2.1g of energy (kcals) compared to 4g in sucrose, so at best you could halve the sugar alcohol carbs, not subtract them.

23g - 5g fiber - (12/2=6)g sugar alcohol = 12g carbs / bar.

I find it so irresponsible of the Atkins brand to trick their customers like this. So many of their foods have maltitol in them!
59
Lu Smith
March 1 2013
I am so sorry that Atkins gets such a bad rap. He, the actual Dr. Atkins, wanted to find the truth and he looked and did research himself and found some great truths that have been at the "new" forefront of finding our way through the crap the government and educational institutions have been cooking up for decades now.

I admire men who search and face personal slander and occupational failure when they put their findings on the line which prove over and over again to be true, only to be shunned and ridiculed by silver-tongued critics.

As a side note, Atkins have come up with meat and complex carb, frozen dinners, much to my happiness.
60
LynneD
March 22 2013
I was interested to see if your site gave any credit to Dr Atkins, who was maligned until the day of his death for saying exactly what you are. Fortunately I live in a country where we don't have a culture of consuming pre-prepared foods, and have no access to the Atkins products. I discovered Atkins (in it's original form as a simple diet) and for the first time found a diet that helped me lose weight effectively. The thing is, some people are far less tolerant of carbs than others. People like me are like alcoholics...I am completely intolerant of starchy foods. I can feel the impact of eating them almost immediately; so ANY "lower-carb" options are no options at all. Some people are far more tolerant of a higher carb intake and may be able to tolerate "a little of what you fancy" but for people like me, that's just not going to work.

Reply: #61
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Reply to comment #60 by LynneD
Zepp
March 22 2013
I can tell you that this site do give all the credits to Dr Atkins, as he deserv, and to Dr Kwasnievsky, and to Mr Banting, to Brilliat Savarin and to a lot of fore runners about low carb living!
62
Anon
December 22 2013
I'm a type one diabetic. I tried an "Atkins" bar the other day (albeit with some amount of skepticism upon reading the elaborate ingredients list). When I bit into it, I thought it actually tasted like it contained "real" sugar, so I checked the ingredients and the nutritional panel. Anyway, my blood sugar raised after eating it. Then I had to give myself two more insulin shots from my pump just to get it back down to normal again.

Could of been the sugar alcohols they contain, but at least I know now that when I have a rare craving for chocolate, I'd rather eat a small serving of the plain, then have a frankenfood which still raises my blood sugar like crazy. Plus it's a lot cheaper and has a lot less ingredients usually.

Would be quite interesting to see what happens to other diabetics blood sugars after eating these products...very interesting indeed :)
63
Willaim
October 10 2014
I agree to a point. But some issues must needs be clarified. First of all, a BIG thanks to Dr. Andreas Eenfeldt for addressing what I believe to be the biggest (no pun intended) issue with the current Atkins corporation's rather lax attitude towards the original rules implemented by Dr. Robert C. Atkins, founder of one of the foremost, effective, health/nutrition plans in the world at large. (Again, no pun intended.)

The Atkins products are labeled 'All Phases'...EVERY SINGLE ONE OF THEM. This should tell you something right away. While Atkins was alive, he took GREAT care to ensure that ALL his products were appropriately labeled for the proper phases. This is because Atkins knew, and Colette Heimwitz blatantly disregards, the fact that certain items acceptable in later phases of Atkins MUST be removed entirely in Induction to avoid issues with food allergies and metabolic resistance. Upon gradually adding these items back into your eating plan, you can more accurately gauge potential trigger foods for metabolic resistance.

Yet here we sit with Atkins products labeled 'ALL Phases' which are loaded with nuts (unacceptable in Induction ENTIRELY in New Diet Revolution, acceptable in Phase 1 after two weeks on the new farce of a program), flours (unacceptable until OWL in NDR IIRC), and even penne pasta (again unacceptable until OWL and LM.)

In addition, the Atkins corporation is quite accurate in the regard of the volume of independent, peer-reviewed studies available...except that none of it is applicable to the current plan under which Atkins operates at present. Which leads me to my next point...

The Atkins plan listed in the Phase:1 section of the Atkins website is, indeed, almost identical to the one found in Dr. Atkins' NEW Diet Revolution, save allowing nuts and seeds after two weeks of Induction. HOWEVER; of you go to the Myths page you get: #4 Myth: It’s a high-protein, no-carb diet. Fact: It’s an optimal protein, reduced carbohydrate diet. People frequently mistake the Induction phase for the entire Atkins program. At Induction, the plan allows you to eat 20 net carbs with 12 to 15 net carbs coming from vegetables. After Induction is complete, you increase your carb count gradually until you reach your own carb tolerance level and goal weight. YOU EAT A VARIETY OF PROTEIN CHOICES IN 4 TO 6 OUNCE SERVING SIZE.

This last bit violates TWO of Atkins' most effective tools; UNLIMITED serving sizes of acceptable, high fat products and promoting lean meat over the more healthy, fatty, essential meats that comprise the core of the Atkins Nutritional Approach. Dr. Atkins was quite adamant that fat intakes WELL above the ridiculous ADA minimum of 30% a day was THE KEY to inducing 'deep lipolysis'. Clearly, this is NOT your daddy's Atkins. In fact, clearly, this is not even Dr. Atkins' Atkins.'

However, I will address the issues of 'Net Carbs'. Atkins was smart enough to realize that taking the TOTAL CARBS and using that as your carb count was NOT the way to go. In addressing your 'Tip', I will elucidate the thought behind this process. But first, here is the tip for reference:

How do you know that the marketing of a packaged low carb product is a fairy tale? In my experience the following simple rule is true at least 99 percent of the time:

If they use the words “net carbs” it’s not low carb, it’s high carb.

What do you think about this?

Glad you asked. Here is how I feel about this. Atkins recognized that a certain 'portion' of the Total Carbohydrate listing was composed of elements and ingredients which do NOT impact your glycemic response system. This elements, according to Atkins, are safe to deduct from the Total Carbohydrate Count. Chiefly, these two elements are fiber and sugar alcohols. By deducting this numbers from the Total Carbohydrate Count, you arrive at your 'Net Carbs', that is, the total of digestible carbohydrates withing the product, these being the carbohydrates which impact your glycemic response.

So 'Net Carbs' does NOT mean 'High Carb'. However, you are quite correct in assuming it doesn't necessarily mean 'Low Carb' either. It requires intelligence and education on the part of the consumer to determine if, in fact, "Net Carbs' means 'Low Carbs'. Fortunately, Atkins has schooled us quite well to look for hidden sugars, flours or anything else impacting our blood glucose levels.

In addition, following the 11-15 rule of making sure that 11-15 grams of your allowed 20 Induction Grams of Carbohydrates is comprised namely of vegetable matter, you eliminate the majority of issues associated with Net Carbs anyways.

For those in the later phases, a little discretion mixed with the Rules of said phase, always goes a LONG way in offsetting issues like this to begin with.
64
bjmoore
April 10 2015
4-10-2015

Wow lots of naysayers.. I did Atkins for 5 mos. Eating bars and drinking the shakes I lost 32lbs. I am type2 diabetic it did not effect my bg in the slightest in fact my A1c went down 3 points in that 5 months. Incredible people shouldn't put their 2 cents in when they haven't even lived or done a low carb lifestyle..

Facts are facts I am living proof. The sugar alcohols did not impact my blood sugar and I am a diabetic.
65
Nicole
May 8 2015
I personally love Atkins and for me it is what has worked, finally! I had gestational diabetes during pregnancy and packed on a considerable amount of weight. I have bounced up and down since then. But Atkins has helped me tackle my weight without me feeling like I am missing out on anything! I do get their shakes, bars ( I don't go for the cookies or candies though) and frozen meals. I work full time and having the frozen meals keeps me from wanting fast food during the work day. I also incorporate a ton of veggies and nuts into my diet, love flat-out bread and even though I went off Atkins for over a year (due to family and financial strains) I only gained back 20 of the original 50lbs I had lost and it took an entire year! Currently I am 2 weeks in to my back to Atkins plan and am down 8lbs and feeling better ever day, my attitude is better, my moods don't jump as much...which makes my family happy too! For me this is the best diet option. But with anything it is subject to the individual. Most Atkins followers make the diet their own and only use the actual Atkins products when they are just too busy to make something at home! I also use stevia in all my drinks, so I use the bars less and less, stevia gives me the sweet sensation I need :)
66
Katherine Smith
May 17 2015
I am doing well on a low carb diet, feeling great without the snack bars that jacked up my insulin levels for the last 20 years. I was shocked--looking for vitamins at Target last night to see Atkins advertising what to my eyes looks like nothing more than candy in the pharmacy aisle. I read the ingredients list and could not believe the hypocrisy.

And now I read above that the bars are meant to provide a "low sugar alternative to high sugar habits for better compliance."

I immediately went home and ate a carrot. This seems to me like a better low sugar alternative to a snack bar.
67
JS
June 18 2015
The company that markets Atkins products is shooting itself in the foot by continuing to use malitol when they could substitute other (better) sugar alcohols (such as erythritol, xylitol, stevia, ect). Far more people in the Atkins and LCHF communities would buy their products if they could trust the carb content on the package and know that the snacks wouldn't knock them out of ketosis. I'll bet that the cost of switching to a better sweetener would be easily offset by increased sales.

Whole foods ARE clearly best, but sometimes a convenient "fake" snack is OK (in moderation)...however, I won't buy any Atkins products with malitol in them. And, unfortunately, its in most of what they sell.

Reply: #70
68
rob
September 12 2015
Lost 50 pounds enjoying what I like to eat, meat,cheese, artichokes etc.... Low carb is easy if you don't listen to too many "experts". Keep it simple, as a type 2 diabetic I try different foods and if the blood sugar rises I quit eating them. Eating one Atkins bar daily does not raise my blood sugar where as eating 3 or 4 daily does, so for me I eat one Atkins triple chocolate bar for my daily "chocolate fix".
Take charge of your life, experiment and enjoy.
69
JustMe
September 13 2015
Insulin dependant diabetic who eats only low carb and uses Atkins bars for an occasional snack. Never have any raised my BG's. My last A1c was 4.7. I test very often and I do count carbs.
70
Reply to comment #67 by JS
Charmaine
February 19 2016
Stevia is NOT permitted to be added to most if not all foods in the USA YET..tis is why it is ONLY sold as an "add on" product, as a table top sweetener. The FDA does not consider it GRAS..safe..when added by manufacturers..so they decide to let you 'do it to yourself" if you over use sweeteners.

Once added to foods you might be consuming beyond what is safe on a daily basis…see?

Ask yourself how a "natural" dark green leaf- the Stevia plant- becomes a perfect, pure white powder…it is mostly because 95% of powdered Stevia is NOT stevia, it is only 5% of the bag..95% is (corn based) maltodextrose sugar. or some other.

Mouse studies with Steviocides (many parts of the plant act differently in the body there is stevia a, b, and rebaudiana) and have shown a tendency to tumor growth. Until human studies can prove absolute safety in consumption it may take a while to find it added to foods.
Study A. "In vitro metabolism of the glycosidic sweeteners, stevia mixture and enzymatically modified stevia in human intestinal microflora." Food Chem Toxicol. 2003 Mar;41(3):359-74. [abstract at: http://www.ncbi.nlm.nih.gov/entrez/query... ]

Study B. "Evaluation of the genotoxicity of stevioside and steviol using six in vitro and one in vivo mutagenicity assays" Mutagenesis vol. 11 no. 6 pp. 573-579, 1996
[online at http://mutage.oxfordjournals.org/cgi/con... ]
Metabolism of Stevioside by Healthy Subjects Exp Biol Med (Maywood) January 2007 232: 164-173
Study C. "Mutagenicity and human chromosomal effect of stevioside, a sweetener from Stevia rebaudiana Bertoni." Environ Health Perspect. 1993 October; 101(Suppl 3): 53–56. [abstract at: http://www.ncbi.nlm.nih.gov/pmc/articles… ] STUDY: "Metabolically activated steviol, the aglycone of stevioside, is mutagenic." http://www.ncbi.nlm.nih.gov/pmc/articles/PMC397582/
71
Reply to comment #27 by Brandon
Henry
September 8 2016
100% agree with you
72
Kay
September 20 2016
I agree that even though they're not ideal, using Atkins products can be a stepping stone to healthier eating. I hope that eventually they'll start using sweeteners with less glycemic load, such as erythritol, but in the meantime knowing I'm allowing myself the occasional Atkins-brand treat helps to motivate me to keep the rest of my day low carb.
73
Trish Bell
October 21 2017
Does everybody forget that Dr.Atkins..died from a heart attack. P!us ketosis is NOT a good way to lose weight..omg, burn more than you eat..that's the only real truth. This is ridiculousness..fat people need to eat less, move. Ore. stop trying to find shortcuts and gimiks.
74
Bev
October 21 2017
In fact Dr. Atkins died as the result of a head injury after slipping on ice.
75
KT
November 30 2017
I lost over 50 kgs doing Atkins and did use their bars to get me through! I have kept the weight off for 17 years and although I don't eat them now....they helped me at the start and through losing all the weight and I was glad I had them!

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Atkins, Greed and the Fairy Tale Cookies

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The marketing

The reality

My reply

A tip

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