New questionable health initiative from the candy industry

Chocolate bars

The candy and chocolate industry is trying to make you feel better about eating its unhealthy products. The industry has teamed up with the Partnership for a Healthier America (PHA) when launching a new initiative, Always a Treat, to help families manage their sugar intake while still enjoying all sort of candies as treats. Always a Treat will promote portion guidance, transparency, and provide more consumer education.

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John H. Downs, Jr., President and CEO of the National Confectioners Association, says:

We did this with no pressure, no one really challenging us, and we did it because it’s the right thing to do. With all the conversation around sugar, one of the things that our companies pay a lot of attention to is consumer expectations of us.

Christopher Gindlesperger, Senior Vice President of Public Affairs and Communications goes on:

Most people understand that chocolate and candy are treats, and they consume it that way. We’re doing this initiative to have an impact on people as they manage their sugar intake. Of course, we’re just one piece in a much bigger picture.

With this new initiative, the candy industry is trying to appear as if it is health conscious, when it is, in fact, an industry dedicated to selling deeply unhealthy products. Changing its labels probably won’t make much of a difference. Downs continues:

A world without chocolate and candy is no world at all.

Quite a problematic viewpoint, but nevertheless, not very surprising coming from CEO of the National Confectioners Association. There are lots of ways to enjoy life that do not involve consuming unhealthy “treats.” Why not just avoid these “treats,” and instead, treat yourself to a life without products that have a negative health impact?


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  1. Shawheen
    Very well put! I've come to learn, what seems like a conspiracy is multiple players with the same exact goal. To increase profit at all cost, mostly within the legal framework, but not always.
  2. Janet
    In the UK they are reformulating saying there is less sugar, what they fail to add is there is also fructose and sucrose farther down in the ingredients list.
  3. Robert
    Why not face the real truth. Most foods sold are unhealthy being loaded with preservatives or sugars and more likely than not loaded with both. At least candy you know what you are getting into, sugar. Most people regulate the amount of candy they or their children eat. At least I can enjoy candy for what it is, a sweet delight. Knowing full well I’m eating a large serving of sugar, typically less than a can of soda.
  4. Jane
    "A world without chocolate and candy is no world at all." What a load of hooey! My world has no chocolate and candy and it's a completely wonderful world.
    Reply: #7
  5. Margaret
    Watch for the Crest Toothpaste ad featuring little kids dressed in Halloween costumes. The kids are served "healthy" treats rather than candy. Of course, the children don't like the non-candy and they express their opinions quite forcefully. One little girl even vomits right there on the serving table. But...not to worry! Go ahead and have your candy, kids! Crest has gotcha covered!!
  6. Amanda
    So I love baking, but I'm type 2 diabetic and, believe it or not, have my diet pretty well in control. It wasn't always the case- I was diagnosed 2 years ago, and it there was a learning curve when deciding when I could balance the occasional treat with the otherwise normally healthy diet I have (low carb).
    Should I feel guilty about baking these treats (something I've always loved) when I bring them to work, or give them to loved ones? They seem to enjoy eating them, and I really love to make (and decorate) treats for others.
  7. Una
    Can live without candy - which I think is the American for sweets. But I like a bit of chocolate periodically and over 60%.

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