Huge Drop in Soda Consumption After Berkeley Soda Tax

soda tax

Does anybody still doubt that a soda tax would have a big impact on consumption?

If so, think again. Soda consumption has quickly plummeted by 26% in Berkeley – the city that recently implemented the first US soda tax. This while other cities close by have increased their consumption.

The difference is even greater in “sports drinks” (which really just are sugary drinks in disguise).

Los Angeles Times: Berkeley Sees a Big Drop in Soda Consumption After Penny-Per-Ounce ‘Soda Tax’

Mexico has also recently seen a big drop in soda consumption after they implemented a soda tax.

One study investigating statistical correlations, predicts that a national soda tax in the US might save $23.6 billion in healthcare costs. Of course this is just based on statistics and educated guesses, but it could very well be true.

Earlier

Is It Any Wonder Big Soda Is Going to Fight This One?

UK Soda Tax Introduced in Bold Move Against Childhood Obesity

Video

Action on Sugar – Dr. Aseem Malhotra
Is Sugar Toxic? – Interview with Prof. Robert Lustig

7 comments

  1. Donna
    People in Berkley are just buying soda in a town without the tax.
  2. bill
    Percentages don't necessarily tell the story.
    Berkeley is small compared to Oakland/
    San Francisco. And, are those soda buyers from
    Berkeley only buying in Oakland/San Francisco?
    This proves nothing. Again, Dr. E, would
    you advocate a tax on fat? That is just as
    likely an action from our tone deaf governing
    bodies. Be careful what you wish for.
  3. Paul
    Why harm the very people already harmed by soda consumption? The people with power seem to always favor tough love for citizens while escaping all responsibility for their own huge excesses and failures.

    Food for thought: Increase taxes on soda to reduce soda consumption. Hmmm, so increase taxes on wages or retail sales to reduce work and sales? Sounds about right to me.

  4. Tim
    Food for thought: Increase taxes on soda to reduce soda consumption. Hmmm, so increase taxes on wages or retail sales to reduce work and sales? Sounds about right to me.

    Yeah, cognitive dissonance...

    Trusting in bureaucratic monstrosities is what got us in the fix we're in...people need to be taught how to take control of their own lives.

  5. Ian
    None of the previous comments mention the caveat that the taxes, whether right or wrong, have moved things in the right direction.
    Reply: #6
  6. bill

    None of the previous comments mention the caveat that the taxes, whether right or wrong, have moved things in the right direction.

    Maybe because that has not been proven?

  7. Apicius
    I'm not convinced that taxes curb consumption. Taxes on cigarettes did not curb consumption. The removal of smokers areas from public places, the contraband to selling to children, the defacing of packages, the enforcement against billboard advertising, etc etc etc...caused the decline of cigarette consumption. It was and still is a massive attack against the cigarette manufacturers.

    Placing a tax on soda is a joke. The farmers are subsidized for growing crops used to make the ingredients. The packaging and the public advertising is powerful and lures consumers of all ages. The retail outlets are allowed to sell to minors. Restaurants are not restricted in serving the product. Taxing soda is a useless exercise, and it promotes the bloating of government administration.

    Taxes on soda is as effective as using a fly swatter to kill mosquitos in the Amazonian forest.

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