Eat the butter – animated short film

Confused about dietary advice? Tired of eating whole grains and vegetable oil and not getting any healthier? It’s time to go back to real, full-fat food.

Feel free to check out the animated short above, and share it with others who could be interested!

The background

When I am not writing recipes or guides for Diet Doctor, I work over at Eat the Butter, doing what I can to spread the word about real-food-more-fat eating. Mostly, I try to reach out to mothers, figuring that they do most of the grocery shopping. And they are training our next generation of eaters.

So what do I say to a mainstream mom to let her in on the good news that cutting back on carbs and eating more full-fat food could help her family? What will she be ready to hear, and what will make an impression? What blend of science and common sense will help chip away at the decades of low-fat hype? Even trickier, what messages might she share with her friends, sustaining our word-of-mouth movement? And what is the best channel to reach her?

Unfortunately, I don’t know the answers to these really key questions. If you do, please write to me in the comments! But, as I await the wisdom of the crowd, I do a bunch of different things. I blog. I tweet. I post. I write a newsletter. I speak. I meet with community leaders about the possibility of local outreach. But as I do all of these things, I often have thoughts like, “Does the world need another blog post? Will this make a difference to someone?” It is hard to gauge progress.

I am inspired (by amazing signs like Diet Doctor’s ever-growing membership numbers) to keep trying. My latest attempt at outreach is this animated short. We know some things about what gets shared online—short gets shared—funny gets shared—video gets shared.

So please share this (hopefully amusing) attempt at a short video to start a conversation with mainstream eaters. Go ahead and send a link to all the mothers in your life who could use a little low-carb inspiration. Together, let’s start a few million conversations.

Jennifer Calihan


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  • Healthy food for your family


  1. bill
    Dr. E and company:

    Do you even read what you link to?
    The AN website constantly pushes "whole grains"
    wheat, rice and oats. Are you a low carb
    website or not?

  2. Cindy
    Lost 45 pounds in 3 months on low carb high fat diabetic, had to!!!
  3. Kathy Parker
    We went low carb, my husband is a diabetic. He lost 35 pounds and feels great. Me not so much. Lol. Maybe a scant 10 lbs. frustrating
    Reply: #8
  4. MJS
    I get really frustrated with people who have a platform and suggest they are representing low-carb but don't. You can't jump halfway across a gorge. It's so important that, if you say low-carb, you really mean it. So many low-carb personalities are not truly low-carb and it's screwing up the message. If you say low-carb and then outlaw carb grains and sugars but say nothing about high fructose sugary fruit and carb-loaded vegetables you are setting people up for failure and destroying the integrity of the low-carb message. Almost all fruit is really dangerous and should not be part of a low-carb diet (exception: tomatoes, cucumbers). It simply won't work. Fructose has a really bad effect on our systems.
    Replies: #5, #7
  5. paul
    Confusing message
  6. Orlando
    Dr Neal Barnard and Dr Greger won't be happy about this lol.
  7. John
    So true... I do low carb and have quit the fruit, except cucumber and tomatoes.
  8. Lorletha
    Kathy, I myself have not really lost any weight since going Keto 2 months ago. However, my mission is to improve my A1C and reduce my medications. For me this way of eating is highly sustainable and I don't ever plan on eating any other way. I do plan on tweaking things(exercise, intermittent fasting), but I'm gonna take my time and keep my overall health in mind. Health and healing is an individualized journey and takes time.
  9. Mara C
    That's wonderful! I can't wait to share it everywhere. Great work Jennifer, and Diet Doctor for bringing Jennifer onboard ?
  10. Greg
    Thanks for posting this!
  11. Mike Whitacre
    You have to remember this is a journey. This is a good message. If we can get people to go to the outside isles like this says it’s a homage improvement to what most are currently doing. I’ve been keto for two years. I age got metabolic healthy. But before I heard I’d keto I was paleo. I did very well with paelo and even better as through my journey I discovered keto and brought my health to a whole new level.

    So mr MJS, just remember we are all different and Discover our path differently and have different tolerances. My wife absolutely cannot tolerate high fat. She does much better with plant based greens and lean meats. I thrive on fat. We are so different.

    But the point of this message is clear. The world would be more healthy if we were all less afraid of fat and and real food that is low carb.

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