Breakfast cereal’s last gasp

Good news: Better-informed consumers are “ditching the bowls of sugar that were once a triumph of 20th-century marketing.” Here’s a cool article on the last gasp of breakfast cereal.

The Atlantic: Breakfast Cereal’s Last Gasp


Cheerios Protein: Hardly Any Extra Protein, but SEVENTEEN TIMES More Sugar Than the Original

Are You Addicted to Sugar?

Sugar Coated Exposes Big Sugar’s Sweet Little Lies


  1. Apicius
    What are the grocery stores going to do now that an entire aisle (typically dedicated to boxes of breakfast cereal) will become emptier? What shall they replace the void with?
  2. RT
    LCHF foods, I hope!
  3. chris c
    Not just the supermarkets, I was just in the "Health Food" shop which is also wall to wall processed carbs, but organic ones.
  4. Marci
    Wasn't it the cereal companies that came up with the slogan "Breakfast is the most important meal of the day"? I read that somewhere.
  5. chris c
    Most Type 2 diabetics and many Type 1s who use a glucometer find their carbohydrate tolerance lowest/insulin resistance highest in the morning. I don't know if this also applies to "nondiabetics" - many of which are simply undiagnosed. High carb low fat breakfasts are very likely to be a damage factor over and above carbs at other times of day. Anecdotally (but N=thousands) a high protein low carb breakfast keeps me going for hours. After my "healthy" breakfast cereal I would be famished again (carb craving) within a couple of hours. It's a great piece of marketing, Kelloggs for breakfast, Coke for elevensies (other manufacturers also exist)
  6. Sharon Anthony
    I’m supposed to take my books pressure meds with food. What do I do in that case?
  7. Sharon Anthony
    Sorry. Blood pressure meds.

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