Amsterdam’s solution to the obesity crisis: No fruit juice and enough sleep


Amsterdam has been successful when it comes to effectively fighting childhood obesity. The number of children with overweight and obesity dropped by twelve percentage units between 2012 and 2015:

The Guardian: Amsterdam’s Solution to the Obesity Crisis: No Fruit Juice and Enough Sleep

So what’s the recipe for their success? Well, mainly a ban on sugary fruit juice in an attempt to reduce sugar consumption:

“All children have to bring water or milk to school,” he said. “No juice. A lot of parents were really upset. We had really hard discussions with them.” The parents thought juice or even squash was healthier, assuming they contained fruit. The teachers told them about the sugar. “I told them we were doing them a favour. They could have water at school and then juice at home. Now it’s normal – not a problem.”


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