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This is not right. As I’ve mentioned before, Julian Bakery has been selling some very obviously fake low-carb bread:
One woman with diabetes got so upset about this blood-sugar-raising bread that she payed for an independent analysis. The result? The nutrition info was not even close, Julian Bakery’s “low-carb” bread contained loads of carbohydrates. A whopping 17 times more than the label implied!
This woman even started a not-for-profit website to spread the truth about the carb content of Julian Bakery’s bread and other low-carb scams.
The result? Julian Bakery is suing her for “defamation and slander”! She was reportedly just served court papers. As she does not have money for an attorney she will have to use free legal aid – a problem that Julian Bakery hardly has.
It’s only slander if it isn’t true. It seems like Julian Bakery is trying to silence a prominent critic of their low-carb scams.
Time for justice
I think these dishonest people deserve some internet justice. If you agree then give them a well-deserved review on Google and the results will show up every time someone googles their name. Their grade is already less-than-stellar at 2.5 stars out of 5, due to assorted customer complaints, but that’s too high I think.
Julian Bakery on Yelp (2/5 rating at the moment)
PS: I recommend this hilarious video (watched almost 500 000 times) about the problem with Julian Bakery’s new high-gluten low-carb bread (their new “low-carb” bread after they were forced to stop selling their earlier version). In addition to that problem there’s of course a gluten problem with the gluten.
Update: Discussion with the person behind Julian Bakery in the comments below.
This is sad. The Atkins company is now just another candy company, trying to fool you into believing that their candy isn’t candy.
Do you want to eat bread, pasta and cookies on your low-carb diet? Do you think you can trust such food marketed as “low carb”? Unfortunately you can’t.
Here’s ANOTHER company, eat-rite, selling “low carb” pizza, chocolate and candy. As usual it sounds too good to be true.
Amazingly products with wheat flour etc. as their main ingredient are labeled “low carb”. And when they’re analyzed it turns out they contain between 4 and 8 times more carbs than the label claims. For example, one product didn’t contain 7 grams of carbs as listed on the label, it was really 53 grams.
So what happens after their lies get exposed on TV? Nothing. The company keeps selling their fraudulent products as if nothing has happened, and the FDA seems not to care.
The lesson? Never ever trust a processed product with a “low carb” label, especially not if it’s similar to bread, pasta or sweets. Chances are you’re being played for a fool. Eat real low-carb food instead.
Question: How do you know if a low-carb bread is really low carb?
Answer: You made it yourself.
Here’s another company – Carb Krunchers – lying through their teeth and selling bread full of carbs calling it low carb. There are many companies like them.
A lot of people miss bread on a low-carb diet. There are lots of special low-carb breads sold in stores, but be careful! They usually suffer from one of two common problems:
- The bread is full of carbs and the nutrition information is full of lies
- The bread is not edible
A good example of the first problem was Julian Bakery’s low-carb bread. As I wrote earlier it turned out that people’s blood sugar increased just as much as by eating real bread. And when the “low-carb” bread was sent for analysis it turned out to contain 17 times more carbs (!) than specified.
Julian Bakery’s bread used to be an example of the first problem: high-carb bread fraudulently marketed as low-carb.
After being exposed they apparently decided to change the recipe into a truly lower-carb version. Instead of using “Sprouted Whole Grains” i.e. wheat flour as the main ingredient they are now using “Non-GMO Wheat Protein Isolate” i.e. gluten (!) as the number one ingredient. Not very Paleo. The result can be seen in the video above.
Have you found a good option for real low-carb bread? Share it in the comments below.
Do you want to lose weight? Here’s part 3 of a 17-part series of blog posts. You can read all the posted tips on the How to Lose Weight-page.
3. Eat Real Food
Another common mistake when eating a low carb diet is getting fooled by the creative marketing of special “low carb” products. Remember: An effective low carb diet for weight loss should be based on real food, like this:
Real food is what humans have been eating for thousands or (even better) millions of years, e.g. meat, fish, vegetables, eggs, butter, olive oil, nuts etc.
If you want to lose weight you’d better avoid special “low carb” products that are full of carbs. This should be obvious but creative marketers are doing all they can to fool you (and get your money). They will tell you that you can eat cookies, pasta, ice cream, bread and plenty of chocolate on a low carb diet, as long as you buy their brand. They’re full of it. Don’t be fooled.
Here are three examples of what to avoid:
These three companies are not unique. There are thousands of similar companies trying to trick you into buying their “low carb” junk food, full of starch, sugar alcohols, flour, sweeteners and strange additives. Two simple rules to avoid this junk:
- Don’t eat “low carb” versions of high carb stuff, like cookies, bars, chocolate, bread, pasta or ice cream – unless you are SURE of the ingredients (perhaps by making it yourself).
- Avoid products with the words “net carbs” on them. That’s usually just a way to fool you.
Focus on eating good quality, minimally processed real food. Ideally the food you buy shouldn’t even have a list of ingredients (or it should be very short).
Read all posted tips on the How to Lose Weight-page.
Can you eat cookies on a low carb diet? The Atkins company claims that you can and sells them in all kinds of flavors. After having a look at the ingredients I can just laugh at the irony.
In my online “Food Revolution” presentation I used the cookies as one example of fake low carb products. Commercial junk that stops weight loss and makes people (rightly) lose all their respect for low carb. I called the marketing a “fairy tale”.
After more than a hundred thousand views of the video on YouTube, the Atkins company just started paying attention. Yesterday they sent me a mail: Continue Reading →
Sometimes it’s hard to know whether to laugh or cry. Recently I posted on the “Low Carb” bread from Julian Bakery, and how their marketing claim about “Net 1 Carb” is obviously untrue.
A representative from Julian Bakery soon showed up and provided a case study on how to completely destroy your own credibility. See for yourself in the comments here:
The market is full of unlikely claims about low carb versions of bread, pasta and chocolate. I see no reason to take these marketing claims at face value. Like the debacle with Dreamfields fraudulent “low carb” pasta shows, these claims do not necessarily have anything to do with reality.
Next up for testing: Julian Bakery’s delicious Smart Carb bread. Continue Reading →
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