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Sugary Drinks May Kill 184,000 Adults Per Year

Lethal habit?

Lethal habit?

Drinking sugary drinks – like soft drinks and juice – may kill as many as 184,000 adults per year. This according to a new study published in Circulation.

Dariush Mozaffarian, from Tufts University, Boston, and a senior author of the study, said the focus should be on cutting the drinks out of diets in order to save lives.

‘It should be a global priority to substantially reduce or eliminate sugar-sweetened beverages from the diet,’ he said.

‘Some population dietary changes, such as increasing fruits and vegetables, can be challenging due to agriculture, costs, storage, and other complexities. This is not complicated.

‘There are no health benefits from sugar-sweetened beverages, and the potential impact of reducing consumption is saving tens of thousands of deaths each year.’

The study only looks at statistics and makes an estimation of the effect. This can’t prove what causes what. So you can’t know for sure if 184,000 adults are killed every year. It could be significantly fewer… or it could be much worse.

But no matter the exact number I think Dr. Mozaffarian is right. Doing nothing while tens or hundreds of thousands of people are dying every year is not acceptable. This is the tobacco fight all over again.

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That Sugar Song – Hilarious Video

Here’s a fantastic music video called “That Sugar Song”. It’s an advertisement for the equally great movie “That Sugar Film” that will soon be released in the US and UK.

The trailer has been watched over one million times and in Australia where the movie’s already been released it’s become the #1 highest grossing documentary of all time!

Here’s how to see it:

UK – In cinemas June 26
US – In cinemas and on demand July 31
AU – DVD, Blu-ray & Digital out July 1
Find out more at www.thatsugarfilm.com

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Sugar-Fighting Doctor Gets Censored?

Dr. Aseem Malhotra

The fantastic Dr. Aseem Malhotra was on Australia’s Lateline show recently. He keeps up the brave fight against the disinformation from Big Sugar about “balanced diets” and exercise. There is zero need for added sugar in a balanced diet.

Lateline: Cardiologist says sugar and carbs are the main cause of rising obesity rates

Dr. Malhotra may soon take the title of Big Sugar’s enemy #1 from Professor Robert Lustig.

At the same time, Dr. Malhotra’s recent paper – the one saying that “you cannot outrun a bad diet” – that started his publicity tour seems to have been censored. It’s “temporarily removed following an expression of concern”.

I wonder who is “concerned”. Who could possibly be concerned about telling people the truth about the dangers of junk food?

Earlier

Let’s Stop Lying About Physical Activity and Obesity

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23 Packets of Sugar in One SMALL Soda??

Here’s an entertaining video, in which Coca-Cola’s European president is hard pressed by a British journalist. Even though he’s media-trained he gets thrown way off track.

The Coca-Cola president is desperately trying to move away from the comparison with tobacco. You will always need to eat and drink, while you don’t have to smoke, he says. True. But as the beginning of the video makes clear, there’s also no need for a single gram of added sugar from Coca Cola either! It’s completely lacking in nutritional value and only contributes excess energy in the midst of an obesity epidemic.

In short: Each Coca Cola you drink makes you fatter.

In the introduction of the segment the impressive and eloquent Dr. Aseem Malholtra is interviewed. He attended the LCHF conference in South Africa in February.

What do you think about the Coca-Cola clip above? Is the journalist being unnecessarily harsh and hard on the president, or is he getting what he deserves? Is he trying to wriggle out of his responsibility for the obesity and disease that his company is spreading?

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The Sugar Industry Is Paying Obesity Experts in the UK

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Yet another example of how the sugar industry is trying to hinder efficient dietary guidelines and legislation. According to a report the person who is probably the UK’s foremost advisor on obesity issues has received funding from the sugar industry:

RT: Big Sugar’s scandalous sweetheart deal with public health experts exposed

Why does the UK do so little to reduce the consumption of added sugar, an expert in the article wonders. Yes, why?

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Reduced Soda Consumption Forces Coca-Cola to Cut Thousands of Jobs

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Good news! For every year that passes, fewer and fewer people are drinking soda and now it’s starting to hurt the soda giants.

The biggest one, Coca-Cola, has until now managed by just for example cutting back on their advertising. But now they have to let thousands go.

NYT: Coca-Cola to Cut Up to 1,800 Jobs

It’s always sad when people lose their jobs. But hopefully they can find something better than pushing sugar water – that fewer and fewer want – in the midst of an obesity epidemic.

Soda drinking is not only bad for weight, teeth and health. It has also become deeply unfashionable.

Continue Reading →

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