Archive | Science & Health

Reduced Soda Consumption Forces Coca-Cola to Cut Thousands of Jobs

burk2-marcosandre2021

Good news! For every year that passes, fewer and fewer people are drinking soda and now it’s starting to hurt the soda giants.

The biggest one, Coca-Cola, has until now managed by just for example cutting back on their advertising. But now they have to let thousands go.

NYT: Coca-Cola to Cut Up to 1,800 Jobs

It’s always sad when people lose their jobs. But hopefully they can find something better than pushing sugar water – that fewer and fewer want – in the midst of an obesity epidemic.

Soda drinking is not only bad for weight, teeth and health. It has also become deeply unfashionable.

Continue Reading →

comments21

Before and After One Month On Coca-Cola

Before and after 1 month with Coca Cola

Before and after one month with Coca Cola

What happens if you drink 10 Cokes a day for a month? Everyone probably realizes that you’ll gain weight, but not everyone knows how much you can gain in just one month!

The Mirror: Man drinks TEN cans of Coke every day for a month – you’ll never guess how much weight he piles on

Nothing makes you fat as fast as soda.

On a more inspiring note, read how George from the experiment above next goes on a “zero-carb diet” to lose his soda pounds. It seems to be working well: www.10cokesaday.com.

Continue Reading →

comments19

The Soda Industry Suffers Historic Loss in the US

US-HEALTH-NYC SODA BAN

The soda industry in the U.S. suffered a historical loss the other day. For the first time, a soda tax is imposed!

Berkeley, California, became the first city to vote, with great majority, in favor of introducing a tax that will make sodas noticeably more expensive:

Politico: Berkeley breaks through on soda tax

This could be viewed as an insignificant event – Berkeley is a city of just 80,000 people, so who cares? But symbolically it’s a big thing. Similar proposals have on some 20 occasions been voted down in different cities in the U.S., after huge economic countermeasures from the soda industry, in the form of advertising.

Just in little Berkeley, the soda industry spent around 2 million dollars on TV and other advertisements to oppose the proposal. That’s almost $26 per person: during the Swedish election campaign in 2014, all the Swedish political parties combined spent $4.70 per person on advertisements. Per person, the soda industry spent five times more in Berkeley than all of the Swedish parties combined in an election year.

They must have bought up every single advertisement spot available. And yet they lost.

Now, experts think more cities in the U.S. will follow Berkeley’s example. And Mexico has already introduced a soda tax.

Some people think that there should be no taxes on anything, not even tobacco. Personally I disagree, but what I think doesn’t matter. What matters is that if we’re ok with taxing tobacco for health reasons we should certainly tax soda too.

Continue Reading →

comments38

What Happens If You Boil Coke?

What happens if you boil Coke?

Obviously, the sugar will be left on the bottom of the pot. But do you have any idea of how disgusting it looks? This charming Russian shows you. In just a few days his video has had more than 4 million views on YouTube.

Who wants a Coke after watching this video? Continue Reading →

comments12

The Problem Is the Soda. Not the Calories.

iStock_000035493214Small-650x432

The latest issue of the science journal Diabetes Care has two articles about sugar. Soda consumption in the US has increased fivefold in the last 50 years, to 200 liters (211 quarts) per person and year.

  • In the first article, this gigantic source of sugar gets the blame for a big part of today’s obesity and disease epidemic.
  • In the second article, soda is said to be just empty calories, without any harmful effects of its own.

What’s the difference between the articles?

One difference is that the second article is written by a person who is paid by Coca Cola. The author John L. Sievenpiper ….

…has received several unrestricted travel grants to present research at meetings from The Coca-Cola Company and is a co-investigator on an unrestricted research grant from The Coca-Cola Company.

The focus on calories is the junk food industry’s favorite argument. They desperately want to make you believe that obesity is caused by bad character, not bad food.

With this explanation, those who sell (addictive) sugar drinks are automatically innocent.

Coca Cola and other companies pay billions for advertisements to make you believe the calorie explanation. And they are happy to pay researchers who can spread the same idea in scientific settings, to make their advertisement more credible.

Continue Reading →

comments29

Only Anti-Soda Tax Ads Broadcast in Mexico

This is how powerful Big Sugar is. Mexico is debating a soda tax, which makes total sense in the world’s most obese country. However, only anti-soda tax ads are seen on TV.

The biggest TV networks have refused to run pro-soda tax ads, so they won’t upset their best clients. I wonder if this means that their news programs are affected too. My guess: certainly.

NBC News: Bloomberg gets caught up in Mexico soda tax fight

Bye bye informed choice. Coca Cola and friends are buying media control in the most obese country on Earth.

comments5