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In the upside down fantasy land of Coca Cola commercials, they are bravely trying to stop obesity.
Here’s some reality: another obesity-promoting initiative that they don’t want you to know about.
This is how powerful Big Sugar is. Mexico is debating a soda tax, which makes total sense in the world’s most obese country. However, only anti-soda tax ads are seen on TV.
The biggest TV networks have refused to run pro-soda tax ads, so they won’t upset their best clients. I wonder if this means that their news programs are affected too. My guess: certainly.
Bye bye informed choice. Coca Cola and friends are buying media control in the most obese country on Earth.
This happens not a day too soon. Coca Cola has been considered the world’s most valuable brand for the last 13 years straight. But this year they go all the way down to number three:
However, Coca Cola is still number one on the list of the worlds’ most deceitful and disease-spreading companies, according to my calculations. Always something!
Well it’s obvious isn’t it? Coca Cola, of course.
This isn’t something from the Onion, this is from the actual real world in Canada. And it’s a perfect example of how to make sure that nobody can take your conference seriously.
So Coca Cola has yet another ad out in their ludicrous anti-obesity campaign that offends anyone with a brain (apparently not a concern for their marketing department).
This time they are actually RIGHT! See the video answer by the always great dr Yoni Freedhoff. He points out that drinking Coke like your grandfather means you’ll drink it from truly tiny bottles. I think you’d be even wiser to drink Coke like your great-grandpa instead: not at all.
Furthermore, here’s the highest-ranked comment on YouTube:
It seems a lot of people aren’t fooled.
It appears only Beyoncé is buying more Pepsi in the US. Last year she got about 50 million dollars for selling herself in Pepsi ads and tarnishing her once sparkling image. Beyonce recently helped first lady Michelle Obama in her campaign against childhood obesity – what irony. Apparently an increased wealth was more important to her than the health of children.
Despite Beyoncé’s help the sales of Pepsi are going down, like all the major soda brands in the US:
Hopefully this healthy trend will continue. And hopefully appearing in soda ads will soon be as distasteful as appearing in a cigarette ad.
If advertising was honest. Check out less honest Coca-Cola ads.
Note: This is based on the massive “Share a Coke” campaign that is live in Europe and may be headed to America soon. The picture above is translated from a similar picture in Swedish, inspired by one in Norwegian. Feel free to share it.
According to new statistics Mexico is now the most obese major nation on the planet. A few minor island-nations are even worse off, but among bigger countries Mexico now takes the title from the USA.
So why did Mexicans get this obese? Perhaps by eating too much junk food (full of processed carbs) and drinking too much soda?
Mexicans drink more Coca Cola than any other nationality, 225 litres (60 gallons) per person per year! Coca Cola is said to be “an essential part of the Mexican people’s diet and can be found even where there is no drinking water” (source).
But surely using Coca Cola instead of drinking water couldn’t possibly have made all these Mexicans obese? After all, Coca Cola is part of the solution to the obesity epidemic. Their commercials say so all the time and they even educate dietitians about it.
No, the problem has to be something else.
What do you do if you’re trying to sell the most unhealthy product in the universe?
You do what Coca Cola is doing. You try to fool your customers. In their new “Calorie Dictionary” ad they’re really hoping that nobody stops to think.
Here’s the problem: Continue Reading →
This is ugly. Coca Cola is trying desperately to become part of the “solution” to obesity. It’s like Marlboro trying to look like the solution to lung cancer. The latest ploy? Coca Cola is sponsoring a Brazilian conference on obesity and metabolic syndrome.
Now, I don’t blame Coca Cola. I’m sure this is a nice move and well worth the investment. It’s going to make the shareholders happy.
I do blame the conference organizers however. They are either too greedy or simply uninformed. Either way, it looks bad. It makes the entire conference smell.
The organizers are asking for comments on their site. I added one and according to Google Translate the answer was: “Your comment has been successfully received.
Will soon be published in this space.”
Somehow I doubt it will be published, but at least someone is reading it.
Add your comment here (press “leave your comment, opinion or suggestion” in left margin)
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