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The soda industry in the U.S. suffered a historical loss the other day. For the first time, a soda tax is imposed!
Berkeley, California, became the first city to vote, with great majority, in favor of introducing a tax that will make sodas noticeably more expensive:
This could be viewed as an insignificant event – Berkeley is a city of just 80,000 people, so who cares? But symbolically it’s a big thing. Similar proposals have on some 20 occasions been voted down in different cities in the U.S., after huge economic countermeasures from the soda industry, in the form of advertising.
Just in little Berkeley, the soda industry spent around 2 million dollars on TV and other advertisements to oppose the proposal. That’s almost $26 per person: during the Swedish election campaign in 2014, all the Swedish political parties combined spent $4.70 per person on advertisements. Per person, the soda industry spent five times more in Berkeley than all of the Swedish parties combined in an election year.
They must have bought up every single advertisement spot available. And yet they lost.
Now, experts think more cities in the U.S. will follow Berkeley’s example. And Mexico has already introduced a soda tax.
Some people think that there should be no taxes on anything, not even tobacco. Personally I disagree, but what I think doesn’t matter. What matters is that if we’re ok with taxing tobacco for health reasons we should certainly tax soda too.
Here’s an interesting article about how Coca Cola now admits its and the soda industry’s big problem. More and more people now realize that you get fat from drinking soda – and fewer people drink it.
This despite the fact that Coca Cola recently spent billions on trying to deceive and confuse their customers: Continue Reading →
What happens if you boil Coke?
Obviously, the sugar will be left on the bottom of the pot. But do you have any idea of how disgusting it looks? This charming Russian shows you. In just a few days his video has had more than 4 million views on YouTube.
Who wants a Coke after watching this video? Continue Reading →
The latest issue of the science journal Diabetes Care has two articles about sugar. Soda consumption in the US has increased fivefold in the last 50 years, to 200 liters (211 quarts) per person and year.
- In the first article, this gigantic source of sugar gets the blame for a big part of today’s obesity and disease epidemic.
- In the second article, soda is said to be just empty calories, without any harmful effects of its own.
What’s the difference between the articles?
One difference is that the second article is written by a person who is paid by Coca Cola. The author John L. Sievenpiper ….
…has received several unrestricted travel grants to present research at meetings from The Coca-Cola Company and is a co-investigator on an unrestricted research grant from The Coca-Cola Company.
The focus on calories is the junk food industry’s favorite argument. They desperately want to make you believe that obesity is caused by bad character, not bad food.
With this explanation, those who sell (addictive) sugar drinks are automatically innocent.
Coca Cola and other companies pay billions for advertisements to make you believe the calorie explanation. And they are happy to pay researchers who can spread the same idea in scientific settings, to make their advertisement more credible.
In the upside down fantasy land of Coca Cola commercials, they are bravely trying to stop obesity.
Here’s some reality: another obesity-promoting initiative that they don’t want you to know about.
This is how powerful Big Sugar is. Mexico is debating a soda tax, which makes total sense in the world’s most obese country. However, only anti-soda tax ads are seen on TV.
The biggest TV networks have refused to run pro-soda tax ads, so they won’t upset their best clients. I wonder if this means that their news programs are affected too. My guess: certainly.
Bye bye informed choice. Coca Cola and friends are buying media control in the most obese country on Earth.
This happens not a day too soon. Coca Cola has been considered the world’s most valuable brand for the last 13 years straight. But this year they go all the way down to number three:
However, Coca Cola is still number one on the list of the worlds’ most deceitful and disease-spreading companies, according to my calculations. Always something!
Well it’s obvious isn’t it? Coca Cola, of course.
This isn’t something from the Onion, this is from the actual real world in Canada. And it’s a perfect example of how to make sure that nobody can take your conference seriously.
So Coca Cola has yet another ad out in their ludicrous anti-obesity campaign that offends anyone with a brain (apparently not a concern for their marketing department).
This time they are actually RIGHT! See the video answer by the always great dr Yoni Freedhoff. He points out that drinking Coke like your grandfather means you’ll drink it from truly tiny bottles. I think you’d be even wiser to drink Coke like your great-grandpa instead: not at all.
Furthermore, here’s the highest-ranked comment on YouTube:
It seems a lot of people aren’t fooled.
It appears only Beyoncé is buying more Pepsi in the US. Last year she got about 50 million dollars for selling herself in Pepsi ads and tarnishing her once sparkling image. Beyonce recently helped first lady Michelle Obama in her campaign against childhood obesity – what irony. Apparently an increased wealth was more important to her than the health of children.
Despite Beyoncé’s help the sales of Pepsi are going down, like all the major soda brands in the US:
Hopefully this healthy trend will continue. And hopefully appearing in soda ads will soon be as distasteful as appearing in a cigarette ad.
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- 5Questions and answers about LCHF
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