Archive | Science & Health
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The Official Disease of the 2012 London Olympics! 44
Drink Coca Cola Like Grandpa 40
Is Your Dietitian Educated by The Coca Cola Company? 17
Coca Cola-Loving Mexico Now Most Obese Nation on Earth 47
Beyoncé
Beyoncé Fails to Increase Soda Sales 17
The Problem Is the Soda. Not the Calories. 29
Only Anti-Soda Tax Ads Broadcast in Mexico 5
Coca Cola Blames Chairs, Assumes You are Stupid 32
How to Make Sure That Nobody Takes Your Conference Seriously 19
What Happens If You Boil Coke? 12
Is Coca Cola the Solution to the Obesity Epidemic? 26
Coca-Cola Admits Its Big Fat Problem 22
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Coca-Cola Admits Its Big Fat Problem

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Here’s an interesting article about how Coca Cola now admits its and the soda industry’s big problem. More and more people now realize that you get fat from drinking soda – and fewer people drink it.

Businessweek: Coke Confronts Its Big Fat Problem

This despite the fact that Coca Cola recently spent billions on trying to deceive and confuse their customers: Continue Reading →

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What Happens If You Boil Coke?

What happens if you boil Coke?

Obviously, the sugar will be left on the bottom of the pot. But do you have any idea of how disgusting it looks? This charming Russian shows you. In just a few days his video has had more than 4 million views on YouTube.

Who wants a Coke after watching this video? Continue Reading →

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The Problem Is the Soda. Not the Calories.

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The latest issue of the science journal Diabetes Care has two articles about sugar. Soda consumption in the US has increased fivefold in the last 50 years, to 200 liters (211 quarts) per person and year.

  • In the first article, this gigantic source of sugar gets the blame for a big part of today’s obesity and disease epidemic.
  • In the second article, soda is said to be just empty calories, without any harmful effects of its own.

What’s the difference between the articles?

One difference is that the second article is written by a person who is paid by Coca Cola. The author John L. Sievenpiper ….

…has received several unrestricted travel grants to present research at meetings from The Coca-Cola Company and is a co-investigator on an unrestricted research grant from The Coca-Cola Company.

The focus on calories is the junk food industry’s favorite argument. They desperately want to make you believe that obesity is caused by bad character, not bad food.

With this explanation, those who sell (addictive) sugar drinks are automatically innocent.

Coca Cola and other companies pay billions for advertisements to make you believe the calorie explanation. And they are happy to pay researchers who can spread the same idea in scientific settings, to make their advertisement more credible.

Continue Reading →

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Coca Cola and Obesity: Fantasy vs Reality

In the upside down fantasy land of Coca Cola commercials, they are bravely trying to stop obesity.

Here’s some reality: another obesity-promoting initiative that they don’t want you to know about.

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Only Anti-Soda Tax Ads Broadcast in Mexico

This is how powerful Big Sugar is. Mexico is debating a soda tax, which makes total sense in the world’s most obese country. However, only anti-soda tax ads are seen on TV.

The biggest TV networks have refused to run pro-soda tax ads, so they won’t upset their best clients. I wonder if this means that their news programs are affected too. My guess: certainly.

NBC News: Bloomberg gets caught up in Mexico soda tax fight

Bye bye informed choice. Coca Cola and friends are buying media control in the most obese country on Earth.

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Good News: Coca Cola is Going Down

This happens not a day too soon. Coca Cola has been considered the world’s most valuable brand for the last 13 years straight. But this year they go all the way down to number three:

NYT: Apple Passes Coca-Cola as Most Valuable Brand

However, Coca Cola is still number one on the list of the worlds’ most deceitful and disease-spreading companies, according to my calculations. Always something!

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How to Make Sure That Nobody Takes Your Conference Seriously

Coca ColaLet’s have a conference about how to make kids healthy and reduce childhood obesity. Who should sponsor it?

Well it’s obvious isn’t it? Coca Cola, of course.

This isn’t something from the Onion, this is from the actual real world in Canada. And it’s a perfect example of how to make sure that nobody can take your conference seriously.

More details:

Weighty Matters: Why Is Ontario Letting Coca-Cola Fund a Healthy Active Kids Conference?

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Drink Coca Cola Like Grandpa

So Coca Cola has yet another ad out in their ludicrous anti-obesity campaign that offends anyone with a brain (apparently not a concern for their marketing department).

This time they are actually RIGHT! See the video answer by the always great dr Yoni Freedhoff. He points out that drinking Coke like your grandfather means you’ll drink it from truly tiny bottles. I think you’d be even wiser to drink Coke like your great-grandpa instead: not at all.

Furthermore, here’s the highest-ranked comment on YouTube:

It seems a lot of people aren’t fooled.

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Beyoncé Fails to Increase Soda Sales

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Beyoncé on a shopping spree

It appears only Beyoncé is buying more Pepsi in the US. Last year she got about 50 million dollars for selling herself in Pepsi ads and tarnishing her once sparkling image. Beyonce recently helped first lady Michelle Obama in her campaign against childhood obesity – what irony. Apparently an increased wealth was more important to her than the health of children.

Despite Beyoncé’s help the sales of Pepsi are going down, like all the major soda brands in the US:

ABC News: Soda Sale Decline Could Signal Healthy Change

Hopefully this healthy trend will continue. And hopefully appearing in soda ads will soon be as distasteful as appearing in a cigarette ad.

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Share a Coke with…

Share a Coke with... obesity, diabetes, etc.

If advertising was honest. Check out less honest Coca-Cola ads.

More about weight loss and diabetes.

Note: This is based on the massive “Share a Coke” campaign that is live in Europe and may be headed to America soon. The picture above is translated from a similar picture in Swedish, inspired by one in Norwegian. Feel free to share it.

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