What’s wrong with this picture? There are two products:
- Unprocessed Irish butter
- Highly processed breakfast cereals containing 27% pure sugar (a professor and obesity expert recently called this “eating candy for breakfast“)
Do you see the red tick? That’s the sign of the Australian Heart Foundation, that supposedly helps people to “easily choose healthier products at a glance” by using “tough and stringent” nutritions standards.
The Heart Foundation still spreads obsolete fat-phobic advice – proven to be incorrect by modern science – so the real butter has no tick. But they gladly put it on the sugar-filled kids’ cereals.
No wonder obesity numbers in Australia are reaching “staggering” proportions: More than 60 percent of the Australian population is now overweight or obese.
Why is the Heart Foundation still spreading old-fashioned fat phobia – and instead, in the middle of an obesity epidemic, fooling parents into giving their kids candy for breakfast?
Protest here (just 700 more supporters needed! Update: goal reached and increased from 10K to 15,000)