On the cruise Jimmy Moore gave me this package. It’s called “The Swedish Diet” and promises quick weight loss. I’ve never heard of it before even though I’m from Sweden. Does it have anything to do with LCHF, the hottest way to lose weight in Sweden?
Let’s take a closer look.
Here is the bottle with a fluid they claim will make you lose weight:
If you open it the fluid looks and smells like green-brown sewage. Nasty. So it should be really effective, right?
“Boosts metabolism. Decreases appetite. Aids digestion..”
All you need to do is drink one capful twice a day… and eat good food and exercise every day. Probably the latter part is all you need. But let’s take a look at the contents:
Ingredients: concentrated juice (sugar) and some random plant extracts, complete with lots of pretty latin names.
Hardly something that will make you lose weight? Or will it?
The Promises Again
“Good source of Agave Fiber”?
Agave fiber is hardly required in human diets.
“Safe & proven effective”
I checked their web page where they reference one (1) study testing the “Swedish Diet”-supplement. The study took place in Puerto Rico. Now, there’s nothing wrong with Puerto Rico, but it’s a long way from Sweden. Didn’t “The Puerto Rican Diet” sound good enough?
The duration of the study was one week and the participants tested the juice… combined with a meal replacement containing only 77 calories (!) instead of meals. Almost pure starvation.
So the study proves you can lose weight from a tiny amount of juice twice daily… if you don’t eat. We can’t know if the participants would have lost even more weight without the “Swedish Diet”-juice, but it seems highly likely.
The study was done in Puerto Rico. The company selling this junk is located in Florida, USA.
What does this have to do with Sweden?
This is just a diet scam. Fruit juice and plant extracts hardly makes you lose weight.
Fortunately there is apparently nothing Swedish about this scam.
Jimmy Moore has interviewed the marketing woman behind “The Swedish Diet” on his podcast. It’s pretty funny as she does not seem to know much of anything when it comes to nutrition:
LCHF for beginners – weight loss that works, without starvation, and you only need to buy real food.
Why We Get Fat – interview with Gary Taubes