Today giant cups of soda would have become illegal in New York. But at the last minute the ban was stopped by a judge. It’s not very far-fetched to believe that the soda industry had something to do with it. They have burned millions of dollars in advertising and lobbying against the proposal. They have also hired some of the highest-paid lawyers in the US to try to stop it.
Why the panic? The soda industry makes most of their profits from “heavy users”, people drinking enormous amounts of soda every day (ruining their health). People who are addicted are profitable. And the soda industry wants no obstacles to get more people addicted.
Now this latest decision will be appealed and the battle goes on. We know how it will end. We’ve seen this movie before, with the tobacco industry in a lead role.
Once people smoked on the streets and in the restaurants of New York, but no more. Getting rid of insane soda cups is likely to do even more for people’s health. The question is just how long it will take.
What do you think?
PS: I know libertarians are allergic to any regulation. Fair enough. Unfortunately this time they are Big Sugar’s little helpers.