Tackling Australia’s obesity problem by cutting sugar in half

Cereal and juice – a common breakfast with a lot of sugar

Cereal and juice – a common breakfast with a lot of sugar

Australia is facing huge problems with obesity – 2 in 3 adults are either overweight or obese – and the rates keep going up. That’s what a new campaign, SugarByHalf, is trying to change – by drastically reducing the amount of sugar people eat:

One of the greatest factors driving obesity is consumption of sugar, often hidden in products labeled as “healthy” such as cereal, yogurt and snacks. By increasing awareness about this, and making people cut the amount of sugar they eat in their food by half, the people behind the campaign hope to stop this devastating trend.

A great idea, I think. What do you say?


NYT: How the Sugar Industry Shifted Blame to Fat

ZERO Added Sugar to Children Below the Age of 2, Recommends the American Heart Association


  • Sugar Coated
  • The problem with sugar
  • Is sugar toxic?
  • Are all carbohydrates equally bad?


  1. Craig
    Interestingly, I live in Australia, but unfortunately I have never heard of this campaign up until I read it on here. I think they need to advertise it better! (much better!)
  2. Harry
    You probably have not heard of the campaign because they just started it. When the founder Dr. Peter Brukner gave a talk at a conference in September they didn't even have that website launched yet. Their list of supporters (celebrity chefs, athletes, filmmakers, etc.) and involved experts by now looks pretty impressive, so awareness should come over time. And it seems they have settled on this campaign because "reducing added refined sugar to WHO recommendations of ca. 6 teaspoons per day is helpful" was one of the few interventions various health-promoting groups could agree on, while other things like the amounts of protein, fat and carbs in general are much more controversial. Video of that talk: https://www.youtube.com/watch?v=RgieCs1ZJrQ
  3. Marcin
    I think there's a move to have a tax on sugar (could have been started by Jaimie Oliver?) But what a difference your life is without sugar LOL.
  4. Francoise
    It feels like the tide is turning...slowly. We still have a long way to go but every step in the right diection helps.

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