Can we prevent breast cancer – a disease for which the risk increases with overweight – by contributing to an increased consumption of cinnamon buns and fancy pastries in the midst of an obesity epidemic?
The ill-conceived and dishonest sponsorship by the Pink Ribbon and the Swedish Cancer Society drew criticism in Swedish local paper Corren from myself, among others:
- Corren: Seal of Approval on Goodies Macabre (Google translated from Swedish)
The Swedish Cancer Society responds by trying to shift the blame:
- Corren: The Swedish Cancer Society: We Have a Tradition of Cinnamon Buns in Sweden (Google translated from Swedish)
So, people who gain weight from eating cinnamon buns and pastry, thus increasing their risk of getting cancer, only have themselves to blame. Don’t blame the Cancer Society! They only, embarrassingly enough, happen to have their trade mark in advertisements for sweet baked goods. Apparently, they don’t accept any responsibility for the consequences.