Here’s another sign of the troubles of Big Soda. While Coca-Cola and other soda brands are desperately trying to associate themselves to “active, balanced” lifestyles, decent lifestyle brands want nothing to do with them.
Here’s a great example: Reebok is banning soda from their headquarters, and they even made a promotional video about it.
As of this week, Reebok has completely removed all soda, sugary beverages, large candy bars, fried foods, white breads and pasta from its headquarters in Canton, MA. The brand shared that this decision was unanimously supported across the company.