Reduced Soda Consumption Forces Coca-Cola to Cut Thousands of Jobs

burk2-marcosandre2021

Good news! For every year that passes, fewer and fewer people are drinking soda and now it’s starting to hurt the soda giants.

The biggest one, Coca-Cola, has until now managed by just for example cutting back on their advertising. But now they have to let thousands go.

NYT: Coca-Cola to Cut Up to 1,800 Jobs

It’s always sad when people lose their jobs. But hopefully they can find something better than pushing sugar water – that fewer and fewer want – in the midst of an obesity epidemic.

Soda drinking is not only bad for weight, teeth and health. It has also become deeply unfashionable.

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21 Comments

Top Comment

  1. Eddie Mitchell
    All over the world people are seeing the light. The genie is out of the bottle and will never go back. Sugar is the new tobacco and the spiral of junk food and big pharma is being broken. Eat the food your grandmother ate and learn to cook whole fresh food.
    Read more →

All Comments

  1. Eddie Mitchell
    All over the world people are seeing the light. The genie is out of the bottle and will never go back. Sugar is the new tobacco and the spiral of junk food and big pharma is being broken. Eat the food your grandmother ate and learn to cook whole fresh food.
  2. Boundless
    Hey. Results.
    With no nanny tax required.

    Imagine what would happen if official government diets would admit that their low-fat recommendations (which inevitably meant high carb; sugars and grains), was a mistake.

    The NYT article failed to get into just what segments of CC's flavored water businesses were hardest hit (full sugar, emerging low sugar, or sugar-free). CC may not have provided the data.

    We might assume that the slump is in the full sugar toxi-tonics, but things could be down across the board.

    CC has a problem with their market position. They are probably the highest price flavored water on the market, and when people figure that out, they often permanently abandon the brand. Generics are a fraction of the price.

    Of course, if people figure that any formulations, at any price, have hazards and are entirely unnecessary, the whole industry is doomed.

    Coke calls their new low-sugar potions "midcalorie", which means they are still in the thrall of the CICO myth. This is all going to take some time ...

    Reply: #4
  3. Eddie Mitchell
    "Imagine what would happen if official government diets would admit that their low-fat recommendations (which inevitably meant high carb; sugars and grains), was a mistake."

    Well they did get it wrong, big time. This has always been about money. Cheap fodder for the factory worker, the shop worker the office worker, the ordinary man and women. But now it has backfired, healthcare systems are being bankrupted.

    We reap what we sow!

  4. Lori Miller
    Name-brand soda is pretty cheap on sale. I get Diet Dr. Pepper for something like 25 cents a can when I buy four cases.

    I think Coke is the brand of young people's parents. Look around--young people drink premium coffee, bottled water and energy drinks. Coke was, I think, late to the last two markets.

    I still think brands matter. Generics are cheaper because people will pay more for a brand name, even in soda. 7-11 and McDonald's make coffee 100% better than Starbucks does, and charge less for it--but Starbucks looks like it has the market share and ability to price higher. It would be interesting to know if their customers are asking for no-cal syrups or low-carb snacks. IME, customers at coffee shops are always getting a bunch of sugary junk.

    Replies: #5, #14
  5. Boundless
    re: Name-brand soda is pretty cheap on sale. ... I still think brands matter.

    There's definitely a vanity factor in this. People may not want to be seen with the Walmart brand, because it implies that they can't even afford a Coke. The economy may be moderating some of this vanity. I wonder if all brand pop sales are down as much as Coke's.

    re: 7-11 and McDonald's make coffee 100% better than Starbucks does, ...

    7-11 and it's competitors provide an inconsistent experience. McD is more consistent, but I've never had a cup I like there (and its the only thing I ever buy at McD) compared to Starbucks, which I consider to be a consistent experience. I'm waiting for Dave Asprey to open a chain.

    re: but Starbucks looks like it has the market share and ability to price higher.

    Actually, they have to. That consistent experience results in a lot of coffee being thrown out as too old, which may be a matter of 2 hours. At 7-11 you might need to consult an archeologist to determine when it was brewed (from pre-ground coffee of questionable provenance).

    re: It would be interesting to know if their customers are asking for no-cal syrups or low-carb snacks.

    You can check the SB web site FAQ and NF info and get a sense of what they think their customers want. hmmm. "organic agave nectar" in the new bars. Argh. It's going to be a while. I only drink their coffee, by the way, usually at home, from whole beans.

  6. Murray
    I'd like to teach
    The world to drink
    A perfect cup of tea.
    I'd like to pour the world a drink
    Completely sugar free.

    It's the real thing, real food.
    What your body's hopes for--
    Real food.

  7. Lori Miller
    Re: Murray's parody, here's a reference video for people who don't remember early 70s TV in the US:

    http://youtu.be/ib-Qiyklq-Q

  8. Stacy
    Coke is producing a new product in the US called 'Coke Life'. It's sweetened with cane sugar - instead of HFCS - and stevia. It claims to have 35% fewer calories. It's packaged in green rather than the trademark red.
  9. Johnny D
    Brand names are hardly the reason for the change of public opinion. The reason is that soda no matter what brand are not good for your health, and cause harm to the body. Causes inflamation to increase which is known to lead do heart disease. Processed sugar and HFCS have no vitamins or minerals and cause depletion of such vitamins and minerals. May promote cancer to develop. Drink water instead a much safer alternative in my option.
    Reply: #10
  10. Boundless
    A little searching indicates that you are correct, Johnny D. Sales of canned and bottled soda are down across all brands, and apparently across both sugared and sugar-free formulations. This is not just a problem at Coke.

    Bottled water is forecast to overtake soda "as the #1 choice" in 2016.

    Maybe Coke could get into the water market with a "100% Ingredient-Free Coke".

    (actually, they already are, with various brands of water (Dasani, SmartWater), from various sources, and with various types of additives, or adulteration, depending on your point of view)

    Reply: #11
  11. FrankG
    I'm pretty sure Coca Cola have already diversified into far more than just soda... including Dasani bottled water. Nothing like hedging your bets ;-p

    http://www.coca-colacompany.com/brands/all/

    or,,,

    http://en.wikipedia.org/wiki/List_of_Coca-Cola_brands

  12. tony
    It's funny that coke and the other sodas were invented by concerned temperate subjects that wanted to provide the public a "healthy" alternative to the evil alcohol.

    The cure was worst than the illness.

    Reply: #13
  13. Boundless
    re: ... coke and the other sodas were invented by concerned temperate subjects that wanted to provide the public a "healthy" alternative to the evil alcohol.

    An artifact of the innocent age, I suppose. Refined sugar was still expensive then, and pop portions were small, so there was likely no awareness of what being full-time glycemic would result in. For more irony, Coke actually did contain some active cocaine then, and until (I'd guess) 1914 (Harrison Act) - and still does today, but it's "denatured" by a special lab in New Jersey and is just for taste.

    When I was a kid in the 1950s, there were still stories circulating about side effects of mixing Coke with things due to the cocaine.

  14. Bret

    Look around--young people drink premium coffee, bottled water and energy drinks.

    You took the words right out of my mouth, Lori.

    To that end, on the job front, the transfer of market share from Big Soda to the drinks you mentioned will also require a transfer of jobs in some form or fashion.

    Whether people are bottlers, marketers, or whatever, there's something to do in premium coffee, bottled water, and the Monster craze. I don't much like the third (neither personally nor as a popular product, for health reasons), but I reckon I will be happy about every little bit of progress I can witness.

  15. rebakah
    Which zero calorie sweetner is ok?
  16. Dingodonger
    CC is a truly ugly company in other ways to. Check out their international acquisition of drinking water resources. Make struggling third world people pay for their own water supplies! Time for this obscenity of a multi national to sink without trace.
  17. Vicente
  18. Butler Reynolds
    Well now, looks like people can make good decisions for themselves without being herded around like sheep with the tax code.
  19. Hazel
    Oops, cat's out of the bag.
  20. Hazel
    Don't forget Pepsi and all the others.
  21. Robert Stever
    Actually more people are drinking energy drinks rather than soda pop.
    Go ahead and Google this, I'm too lazy to Google it for you.

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