The pursuit of pleasure is a modern-day addiction


Never before in history has it been easier to get a ‘fix’ of pleasure than it is today, given our 24-hour availability of addictive substances and processes like fast food, social media and porn.

But is this ever-lingering drive to get our favorite fix ruining our mental and physical health? That’s what Professor Robert Lustig’s new book (released today) is all about.

Government legislation and subsidies have tolerated ever-available temptation (sugar, tobacco, alcohol, drugs, social media, porn) combined with constant stress (work, money, home, school, cyberbullying, internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression and chronic disease. Thus, the more pleasure you seek, the more unhappy you get and the more likelihood you will slide into addiction or depression.

Earlier with Robert Lustig

Professor Lustig: “Insulin drives all of the behaviors seen in obesity”

Children eating excessive amounts of sugar develop diseases associated with alcoholism

Videos with Professor Lustig

Top videos about sugar addiction


  1. Bengt D Nilsson
    University of California Television (UCTV)
    The Hacking of the American Mind with Dr. Robert Lustig

    Dr. Mercola and Dr. Lustig on The Hacking of the American Mind

  2. Vince
    Our society also has such a strong focus on happiness as an ideal. I don't think we've ever been so obsessed with happiness and the process seems to be having the exact opposite impact.

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