Pepsi’s New ‘Dumbbell’ Design – A Sign of Desperation?

pepsidumb

Soft drink companies are clearly desperate to turn around the rapidly falling sales, by somehow getting associated with athletes. This may be one of the funniest attempts yet: witness the Pepsi Light Dumbell.

Does it imply that Pepsi Light is made for athletes, or are they encouraging people to work out to counteract the negative effects of the drink? It’s not clear:

Huffington Post: Pepsi’s New ‘Dumbbell’ Design Is A Major Contradiction

A recent study shows that even quitting artificially sweetened sodas can help women lose weight. So if you’re worried about your shape it’s probably best to avoid Pepsi Light.

Artificial sweeteners and weight loss

Earlier

What Does Coca-Cola Do to a Flower?

Reebok Bans Soda – Here’s Why

Sugary Drinks Banned From Hospitals in New Zealand

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