Celebrities Promoting Junk Food

Celebrities

The wall of shame

A recent study shows that almost all food promoted by celebrities in commercials and ads are unhealthy sugary drinks, fast food and candy. Letting teen idols promote unhealthy eating is a marketing strategy used by the food industry to make youths to buy their products.

Collaborating with the junk food industry can be lucrative for the biggest stars. Beyoncé’s deal with Pepsi is estimated to be worth $50 million, and Justin Timberlake received $6 million from McDonald’s.

But it’s really quite tacky. The biggest stars hardly need more money, not when it comes at this cost. These celebrities are greedily contributing to the spreading of obesity and disease over the world.

The music idols mentioned in the study are: Taylor Swift, Baauer, will.i.am, Justin Timberlake, Maroon 5, Britney Spears, Nicki Minaj, One Direction, Mariah Carey, Calvin Harris, Blake Shelton, Enrique Iglesias, Beyoncé and Wiz Khalifa.

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5 comments

  1. bill
    Watching the NBA finals: Stephan Curry's
    Muscle Milk commercial. It's not milk, and it
    won't build muscle, according to its (lousy) ingredients.
    Also, Dwayne Wade's Gatorade commercial
    several times a game. Kevin Love endorses Pepsi.
    Too many other players pushing too much bad
    *food*. I guess there's not enough money in
    real food.
    Reply: #2
  2. robert
    Celebrities endorsing junk food / drinks should be taken as 'seriously' as professional wrestling matches (WWF and the likes).
  3. Apicius
    Look on the bright side...at least they are not endorsing "healthy whole grains", or "fat-free sugar-laden yogurt".
    Reply: #4
  4. bill
    Apicius:

    Sorry to disappoint you:

    http://thunder.clutchpoints.com/durant-frozen-yogurt-endorsement/

    You name the junk, it's been endorsed.

    Reply: #5
  5. Apicius
    Oh dear...you are right, bill. They are just marketing profit centres.

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