What does the label “natural” mean in ads for junk food? How about “100% natural”? Watch this commercial from the “False Advertising Agency” and you’ll know.
The video is produced by a company behind labeling of organic foods in the U.S.
Even better than looking for labels would be to eat real food. You can find this by using Michael Pollan’s suggested rules. For example, don’t eat anything that never rots, and nothing with ingredients impossible to pronounce (or with more than five of them).