Kellogg’s is finally putting “traffic light” health labels on most cereal

Mature Woman Groceries Shopping.

In 2013, the UK government adopted a “traffic light” health labeling system. The labels show whether levels of sugar, salt and fat are high, medium or low using red, amber and green traffic light colors. Since then, some companies have voluntarily chosen to put the labels on their products, but others have not.

Kellogg’s UK has now decided to implement the system after doing a survey of 2,000 consumers. Kellogg’s learned that people found it helpful to see the “traffic light” labeling. Kellogg’s UK managing director Oli Morton said:

Put simply, they said we should change and move to a full colour solution as they want help making healthy decisions. We’ve listened and now we’re acting.

The “traffic light” labels will begin to appear in the new year, and by 2020 all products will be changed.

Sky News: Kellogg’s to finally put ‘traffic light’ health labels on most cereals

Earlier, we reported that the UK consumer’s top worry is, in fact, sugar. These labels will hopefully have a positive effect on how people can avoid buying foods high in sugar. We hope that more consumer-packaged goods companies will follow Kellogg’s lead.

With or without the “traffic light” labels, we still know that almost all cereal is very high in refined starch even when it is low in sugar. Why not start your day with a delicious and satisfying low-carb breakfast instead? Check out some of our recipes below!

Popular low-carb breakfasts



  1. Francoise
    The supermarket chain Delhaize in Belgium has introduced the “traffic light” labeling for a number of products. Full fat plain yoghurt gets an orange light because of the higher saturated fat content. Low fat plain yoghurt gets a green light. It looked like a promising idea. But one needs to keep in mind that the light color attributed is based on low fat and low saturated fat dietary guidelines. I have zero confidence in the motivations of mabufacturers. My concern is that people will stop reading the ingredients list, and only rely on the traffic light rating. If you adopt a low carb/keto lifestyle, I recommend you continue reading the ingredients list and see what light color got attributed.
  2. Gentiann
    I agree with Françoise.
    If it was only about sugar, it would be ok, but Ici bet that Kellogg's is going to find a way around it, like making the serving size smaller to get a green light on their cereals.

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