In 2013, the UK government adopted a “traffic light” health labeling system. The labels show whether levels of sugar, salt and fat are high, medium or low using red, amber and green traffic light colors. Since then, some companies have voluntarily chosen to put the labels on their products, but others have not.
Kellogg’s UK has now decided to implement the system after doing a survey of 2,000 consumers. Kellogg’s learned that people found it helpful to see the “traffic light” labeling. Kellogg’s UK managing director Oli Morton said:
Put simply, they said we should change and move to a full colour solution as they want help making healthy decisions. We’ve listened and now we’re acting.
The “traffic light” labels will begin to appear in the new year, and by 2020 all products will be changed.
Earlier, we reported that the UK consumer’s top worry is, in fact, sugar. These labels will hopefully have a positive effect on how people can avoid buying foods high in sugar. We hope that more consumer-packaged goods companies will follow Kellogg’s lead.
With or without the “traffic light” labels, we still know that almost all cereal is very high in refined starch even when it is low in sugar. Why not start your day with a delicious and satisfying low-carb breakfast instead? Check out some of our recipes below!