Fat is no longer at the top of the ingredients-to-avoid list

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Fat is no longer at the top of what U.S “health-oriented eaters” are trying to avoid. 49 percent of U.S adults are “health-oriented eaters”, meaning they choose foods all the time or more than half of the time based on whether they’re healthy and nutritious. Pew Research recently published a survey on which foods this group says they limit on a daily basis.

Pew Research: When it comes to food ingredients, health-oriented eaters have a list they avoid

According to the survey, artificial sweeteners, regular sugar, artificial preservatives and artificial colors top the “to-be-avoided” list. Fat is now in fifth place, followed by salt and cholesterol. We’re delighted to see that American’s fear of fat is diminishing.

In other fat-friendly news, “Phat Fats” makes Whole Foods’ list of 2019 food trends, weighing in at #3. The Whole Foods Newsroom explains the trend:

Phat Fats —
Fats are making a comeback, and the trendiest diets are on board. With the rising popularity of keto, paleo, grain-free and even “pegan” (paleo + vegan) diets, plus a general shifting consumer mindset, fats are starring ingredients in creative, convenient foods. Along with these phat fats, higher protein and lower-carb combos will continue to trend across simple and easy snacking categories. New integrations of fat sources — like keto-friendly nutrition bars crafted with MCT oil powder, coconut butter–filled chocolates, snacks affectionately called “fat bombs” and a new wave of ready-to-drink vegan coffee beverages inspired by butter coffees — are busting on the scene allowing consumers to get their fat fill with convenient treats.



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