Fat Chance: Sugar-busting bestseller?

Here’s an advance look at this winter’s upcoming bestseller, Robert Lustig’s “Fat Chance”. He showed the cover during his presentation at AHS yesterday and I took a quick iPhone pic (above), sorry about the quality.
I think this book will make a big difference. It will put the media spotlight on sugar and processed high-carb junk food as the main cause of obesity and western disease (not simply “calories”, as the junk food industry wants you to believe).
While Gary Taubes is arguably at least as smart as Lustig, it’s Lustig who’s the master communicator and media rockstar. It’s hard to argue with 2,7 million views on YouTube for a 90 min lecture and high-profile media appearances all over the place. Furthermore, I had lunch with Lustig yesterday and I can tell you that this guy is just getting started.
1. The letters "M.D." after his name - he can talk about his own patients, which always resonates.
2. His simple (and rather simplistic) message - sugar is toxic.
3. The insistence that government intervention is required - a hot topic since the creation of the "Tea Party".
Taubes on the other hand is much more nuanced and balanced in his approach, which is not so appealing to the sound bite hungry media of today. Personally I think Lustig's message will be sunk by his shrill advocacy for government controls - especially since it was government that got us into this mess through inappropriate farm subsidies and the wrong health advice.
The other great weakness in Lustig's presentation is that he doesn't make a very good poster child for the beneficial effects of carb moderation - if he can't practice what he preaches why should anyone else listen to him.