Exposed: the scientists and organizations taking sugar money

Now we know just who is on Coca-Cola’s payroll, and it’s not pretty.

NYT: Coke Discloses Millions in Grants for Health Research and Community Programs

The list of organizations being payed off by Coke is scary long and includes major players like:

  • The American College of Cardiology
  • The American Academy of Family Physicians
  • The American Academy of Pediatrics
  • The American Cancer Society
  • The Academy of Nutrition and Dietetics

The obesity expert Dr. Yoni Freedhoff has this to say:

“These organizations are forming partnerships with a company whose products are absolutely thought to be a major player in obesity and the spread of chronic, noncommunicable diseases,” he said. “Why in this day and age would a public health organization create even the possibility for there to be influence that might affect their ability to champion and promote public health?”

Taking sugar money obviously influences people to stick to the Coca-Cola talking points on calories, energy balance, and personal responsibility. Talking points specifically designed to spread doubt and protect soda sales. And to not mention the damage being made to the health of millions of people by an insane sugar consumption.

It really is just as bad as taking tobacco money. Maybe in these days of skyrocketing obesity and diabetes rates it’s actually worse than taking tobacco money. And when some of the largest US organizations of doctors and dietitians are on Coke’s payroll it’s an absolute disgrace.


  1. Vicente
    Yoni Freedhoff?

    He is part of the problem. "As far as success with weight management goes, adherence is king and consequently I'm for any diet that a person enjoys enough to sustain."

    He is giving a wrong advice. One that blames the obese for not being able to lose weight.

    Andreas, you say Coca-Cola points on calories, energy balance and personal responsibility. That is exactly what Freedhoff does.

    Coca-cola is bad.
    Freedhoff is just as bad as Coca-Cola.

    Replies: #2, #10
  2. Dr. Andreas Eenfeldt, MD Team Diet Doctor
    I read his book and it IS insanely calorie fixated. I could personally not survive following that detailed program. But at least he's open-minded about the benefits of low carb, and when it comes to the shenanigans of Big Food he's one of the best sources around.
    Replies: #3, #5
  3. Vicente
    I don't deny his fight against Big Food.

    But "at least" is not enough. His advice harms the obese's health, just as Coca-Cola does.

    His opinion about low-carb diets: they may be good if you "Feel fuller, eat less".

    He doesn't have a clue about nutrition: "if you consistently eat more calories than you burn, you’ll tend to gain weight".

  4. Vicente
    By the way, if your incomes are consistently below your costs, your business is going to have economic problems. Therefore, spend less than you earn.

    I really can't understand how an honest obesity expert can be so oblivious.

  5. bill
    Dr E:

    Please stop equivocating.

  6. bill
    Dr Freedhoff is the one who turned off the comments
    on his website because so many people were calling
    him out on these things. And that is probably why
    Kevin Hall posted his rebuttal to all his critics on
    Yoni's site.
    Reply: #7
  7. Vicente
    For sure when you insult people like this, you don't want comments turned on:

    As a parting thought, imagine that the study results had been different. What if instead we found no changes in body fat with the RF diet? Would there still have been passionate objections from the low-carb community, or would this study have been touted as a major victory for the carbohydrate insulin theory?

  8. Chris the Barbarian
    Vicente, I will never understand why Diet is almost like religion for so many - the dogma certainly is the same. Diets are just tools, and some are better for different jobs than others. Victory should be defined in getting people to lose weight and get good health markers. No need for this "wars" imho.

    Well, maybe after we have achieved universal peace.... I'll better won't wait for it ;).

    Reply: #9
  9. Vicente
    Hi Cris,

    can you show me just one scientific article in which caloric restriction has proved being useful for a significant weight loss (let's say 50 punds) in the long term (let's say 4 years)?

    You can't. So, hypocaloric diets and counting calories are a tool, for what job?

    People who talk about calories, like Yoni Freedhodd or Marion Nestle, are the problem, not the solution. They promote the ideas that make people obese and that make them have bad health markers.

    Marion Nestle: "if you want to prevent obesity, [a combination of] eating less and moving more works every time".

    Nestle and Freedhoff are just as bad as Coca-Cola.

    You are the one talking about wars and victories, not me. Please find another person to talk about that topics. I am not interested. My opinions are about nutrition and people that harm our health.

  10. Apicius
    I am in total agreement with Vincente. Freedhoff does a lot more damage than good. He has publicly shamed others who advocated low carb eating, or those who say to stay away from grains. In fact, Freedhoff actually realized what a terrible thing he did after spewing misinformation about eating beef...and so for that he apologized. He's got a whole lot more apologizing to do for the other stupid things he did. For example, last year in a news documentary aired in Canada about the grain-free diet that is starting to pick up popularity, he was filmed eating a bowl of pasta as he was interviewed, stating that there's absolutely nothing wrong with incorporating pasta in a "balanced" and "calorie sensible" diet. On his blog about 2 years ago, he featured someone he considers a good health authority, who later I found out advocates feeding fruit juices and yogurt to kids. Hiw can he support feeding sugar-laden food to kids....geeeeez!!!! Freedhoff is full of shite.
    Reply: #11
  11. Apicius
    Our hero rears his head again...
  12. Also in Finland
    There are also organizations outside US, total sponsorship $6,426,308 (2010-2014), in the study "An international study of Childhood Obesity, Lifestyle and the Environment": Pennington Biomedical Research Center, Louisiana State University - Coordinating Pennington Biomedical Research Center, Louisiana State University - Coordinating Center (1) Pennington Biomedical Research Center, Louisiana, USA. (2) Children’s Hospital of Eastern Ontario Research Institute, Ottawa, Canada. (3) University of Helsinki, Helsinki, Finland. (4) St. Johns Research Institute, Bangalore, India. (5) UCT/MRC Research Unit for Exercise Science and Sports Medicine, Faculty of Health Sciences, University of Cape Town, Cape Town, South Africa.(6) School of Health Sciences / Sansom Institute, University of South Australia, Adelaide, Australia. (7) CIFI2D, Faculdade de Desporto, University of Porto, Porto, Portugal. (8) Centro de Estudos do Laboratório de Aptidão Física de São Caetano do Sul (CELAFISCS), Sao Paulo, Brazil. (9) Kenyatta University, Nairobi, Kenya. (10) Universidad de los Andes, Bogota, Colombia. (11) University of Bath, Bath, UK. (12) Tianjin Women’s and Children’s Health Center, Tianjin, China.

    I wonder what is the outcome of the study....

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