In spite of growing consensus that sugar is harmful, people are still struggling to quit it. This might be the reason why:
“Indeed, when people say they have a sweet tooth, they really are suffering from a “sweet brain” — because that’s where sugar rules. Sugar resembles other abused substances in that “it is reinforcing and can change how you feel,” says former Food and Drug Administration Commissioner David A. Kessler, whose 2009 book “The End of Overeating” describes the science behind Americans’ obsession with sugar. “It’s rewarding. And it’s self-administered.”
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