Coca Cola Blames Chairs, Assumes You are Stupid

Did you think drinking sugar all day was bad for your weight? Silly you. The obesity epidemic is caused by chairs. Yes, really. At least that’s what Coca Cola wants you to believe.

Of course, chairs have been around for a long time. People even used chairs before the 1980’s – when the modern obesity epidemic began. But The Coca-Cola Company assumes that you don’t know that. They assume that you are stupid.

What do you think about their ad campaign?

PS

As an added irony they even sell Coca-Cola chairs (as pointed out by Yoni Freedhoff).

32 comments

Top comment

  1. Janknitz
    Let's all stand up against Coca Cola and other beverage companies. Drink water!
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All comments

  1. Janknitz
    Let's all stand up against Coca Cola and other beverage companies. Drink water!
  2. b-nasty
    The beauty of 'Eat Less Move More' is that arguments like this can be put forth without a shred of embarrassment.

    Numbers I've seen put the act of simply standing over sitting at around 50 calories more burned per hour. So, for a single 20oz Coke at ~250 calories, one would have to stand up for over 5 hours more per day.

  3. Mike Graf
    Now you're just being a bear. They're not blaming chairs, it even says at the end that they're aiming to fight sedentary lifestyles. They also revealed the key near the end. "If you stand up, we lose" ... No reason a small amount of coke cannot be part of a healthy diet. 125ml of coke once per week (especially after weight training when GLUT-4 is activated in the muscles) could be beneficial. I drank some Pepsi late in an ironman because I couldnt keep down energy gels, fruit or other fuels.. There are times and places for most things in moderation. 2L super big gulps?no. But small amounts of coke? yes.
  4. Jennifer G.
    Mike Graf,

    If it were that simple, Coca-Cola would make a commercial about self-control. Which, of course, they don't want people to have any because that would put a dent in their profits just as the anti-sugar campaign is doing.

  5. Patrick
    Wow! Let's just stand up and drink a glass of Coke. LOL! Yeah right. Like that's going to make any difference on Ur weight.
  6. Irene
    Well, to be honest, Coca-Cola has also been around for quite a lot of years before the eighties....
    Replies: #7, #27
  7. FrankG
    Indeed Irene... and how did the serving sizes and availability of Coke prior to the eighties compare to more recent years? Was it in school vending machine for example? How big was the old glass bottle?

    And of course Mike Graf you could say the same thing about arsenic in small quantities.. no doubt it may have some useful effects in certain situations.. is that really the issue being discussed here? If someone someday makes a blog post titled "don't ever drink any coke... ever... not even a moderate amount" maybe then you would have a point. :-P

    Reply: #14
  8. daniel Ferreira
    Don't hate the player, Hate the game
  9. Demosthenes
    One of the main ideas on GCBC was that moving more correlates with increased craving and consumption of food, considering that in many cases sugar drinks from a vending machine are the only option for the extra calories the body demands, coca cola sure knows what is good for its selling.
  10. Zepp
    Well then it must be IKEA causing the epedemia??
    Reply: #12
  11. Nemer
    Coca Cola is very useful. Every engineer knows how rusty screw reacts after pouring Cola.
    I also drink a Coke every month, half of the box, because I heard that dissolves stones passing fecal incontinence and acts as a cleansing Colon
  12. Cloudy
    Zepp, you stole my line :)

    I was thinking : Is Coca Cola blaming IKEA in Sweden ?

  13. Liam Rubel
    Making excuses is easy , this doesn't requires any additional time though. So it preferable to be more conscious about this types of speculations.
  14. An old southern friend of mine pointed out when she was growing up, Coca Cola was an expensive treat. Many Americans didn't have the financial luxury of buying soft drinks on a whim.
  15. Bernardo
    Hahaha. Ikea is lobbying against that Tax on Chairs, or so I've heard. They already defeated the labeling of chairs with the saying "Over-use of this product may cause: diabetes, obesity, heart disease, high blood pressure, unemployment and hemorrhoids." Those bastards! But the fight continues! We're planning for regulations that will require every chair to have a certain maximum amount of comfort, in order to minimize use and solve the obesity epidemic once and for all!
  16. Maki
    "They're not blaming chairs, it even says at the end that they're aiming to fight sedentary lifestyles."

    But the sedentary lifestyle isn't the reason behind obesity, this is the myth that this commercial propagates. There is plenty of obese people with physical jobs.

    "They also revealed the key near the end. "If you stand up, we lose" ... No reason a small amount of coke cannot be part of a healthy diet. 125ml of coke once per week (especially after weight training when GLUT-4 is activated in the muscles) could be beneficial. I drank some Pepsi late in an ironman because I couldnt keep down energy gels, fruit or other fuels.. There are times and places for most things in moderation. 2L super big gulps?no. But small amounts of coke? yes."

    They didn't say anything about drinking 125ml once a week, they don't even sell servings that small.

  17. I stopped drinking regular and diet coke several months ago and I have noticed a big change as far as energy and my calorie intake.

    I now drink tons of water and it has been big help!

    Mike
    http://www.lose23lbs.com
    webmaster@lose23lbs.com

  18. Greg
    People who blame the sugary beverage industry also assume that people are stupid and cannot make proper decisions for themselves. Chairs are not the problem and neither is Coke (nor is McDonalds).

    The problem is we teach people to blame external things (like coke and chairs) and rely only on some government agency to tell us how to live/eat so these same people do not have to take any personal responsibility for their own decisions. If people took the time to educate themselves in these matters, we'd all be better off (not just health-wise).

    This a is a great site with a lot of great information, but blogs like this only seem to show the author's particular biases.

    Reply: #32
  19. Michelle
    Coke is yet another highly addictive substance of which we need to watch our consumption. I did the eat sugar to fuel my workouts thing (marathon training) and yet still managed to gain 10 lbs while running 45 miles per week. As soon as I reduced sugars and carbs and starting running off fats I started losing doing the same activity! Sugar does not help at all, it held me back from my true endurance potential.
  20. Ondrej
    I say: Don't manipulate carbs, increase your exercise/activity levels to the point where you need them. You won't get terrific markers and body composition lying on a couch eating low-carb. I did very low carb Phinney/Volek style and became a weaker version of myself with the same fat percentage, unable to focus. I lost a year of my life but learned a lesson. Moderation is boring, but effective. Extremes and gurus are dangerous, even if they are trendy right now.
    Replies: #21, #22
  21. Zepp
    Sorry you couldnt mange it.. but others can.

    "Western States 100 – Low Carber Wins Ultramarathon"

    "Earlier this summer, Steve Phinney and Jeff Volek, authors of The Art and Science of Low Carbohydrate Performance, headed to the Western States 100-mile Endurance Run, to study how runners in this grueling race fared, literally, for they were checking how the athletes performed, AND how they ate. Steve Phinney says that more and more endurance athletes are choosing low-carb, high-fat. They’re choosing this diet both to get over digestive problems that hit in such a demanding event, and to win the race, and win it BIG! That’s what Tim Olson did this year. A self-proclaimed low-carb eater, Tim won the race — with a record-breaking pace."

    http://www.meandmydiabetes.com/2012/08/11/western-states-100-low-carb...

  22. Jennapher
    The thing is that it's not JUST about low carbs. It's about eating your veggies and staying away from processed crap. I know low carb people that failed too. They drank diet cokes and ate processed lunch meat and for their carb allowance because most people follow a plan that allows you a certain amount, they would go get a fast food cheeseburger and take off one of the buns to make it "low carb" and they felt like crap too.
    But if you're saying that replacing processed grains with nutrient dense fresh vegetables is a bad idea then I must question your sanity and maybe whether or not you know anything about nutrition. There is no reason that grain should be a part of your diet and as far as the sugar thing. Andreas advocates it in moderation as well. I have a piece of 70% Cacao with salted almonds everyday :) And over-exercising to burn off crap in your body isn't good for you either. The harder you are on your body the easier it will go down hill. Our bodies need moderate exercise but it's not meant to go overboard with.
  23. Christoph Dollis

    "Now you're just being a bear. They're not blaming chairs, it even says at the end that they're aiming to fight sedentary lifestyles."

    You're for some inexplicable reason just defending one of the most evil organisations on the planet.

    Far from their mentioning "sedentary lifestyles" at the end being some moral act on their part, they explicitly tried to link it with their fight against "overweight" ... which was also written at the end. And which you left out.

    Sedentary lifestyles are a bit player compared to diet, and Coca Cola knows it. Further, sedentary lifestyles are, to an extremely large degree, caused by the obesity and fatigue resulting from horrible dietary practices, such as drinking the evil Coke company's products. And more directly, drinking excess fructose causes the brain to be less sensitive to its leptin, which very quickly lowers a desire to be active ... and to stand, for that matter.

    Coke knows all this. They're evil as hell.

  24. Donna E
    This ad makes my blood boil. Trying to tell young people that drinking a coke is somehow an act of rebellion against the Establishment. Ugh.

    I used to drink decaf diet coke several times a week. Giving it up was remarkably difficult. It made me think maybe they put something in it to make it addictive.

    Reply: #26
  25. lamikity
    Easy, stand up, BUY A COCA COLA, and sit again.....stupid coca cola and all these chaotic madness of sugar and processed foods / carbs....well, there's wisdom for whoever may want it.... each person responsibility. Thankful for this website.
  26. Anything that can be done (in a peaceful way, of course) to drive sales away from Coca Cola is a moral act.

    It is ethically equivalent to advising someone to eschew heroin. Also, if there was a heroin dealer who also sold something harmless, I'd be inclined to still deny them the sale and give it to someone who actually gives a damn about individual humans.

    Do I think it should be legal to sell either? Yes. Do I think it's awful? Yes, particularly in the case of Coca Cola.

    There are actually legitimate uses for strong opiates, including pain relief and palliative care.

  27. Well, to be honest, Coca-Cola has also been around for quite a lot of years before the eighties....

    @ Irene, the switch to High Fructose Corn Syrup was made in the eighties. That is really the heart of the problem as it has now moved into a vast range of processed foods.

    This is why the child obesity and Type 2 diabetes have crept in at the very same time. The problem is much bigger than just Coca Cola but indeed did start with soft drink companies.

    When I travel to South America I enjoy drinking Coke down there. They still use cane sugar which is the way it was when I was a child. Tastes better, and in moderation better for you.

  28. LOL. it's actually quite a weird advert. But anyway, we REALLY can still drink coke and still lose weight IF we were to have an active lifestyle. After all, it's all about moderation.
  29. Joy
    You're dumb and asleep if you don't realise that this ad is about who's in charge of thi world! It's NOT about chairs...
  30. Gary
    Let's eat right, so no sweet beverages.
    Yet let's also stand up, let's follow what many have said that sitting could be a major problem. Let's follow what Mark Sisson tells us, let's stand more and sit much, much less.
    http://www.marksdailyapple.com/standing-at-work/
    http://www.marksdailyapple.com/16-tips-for-desk-jockeys-what-to-do-ab...

    Just because this came from Coke doesn't mean it's wrong. Coke is right there, we should stand more, what they got wrong is we should also never drink there stuff.

  31. josh
    Prolonged sitting increases risk for heart disease, certain cancers, obesity, and type II diabetes. Sure, you can gain weight with soda. But if you stand, you burn 50% more many calories than if you sit, and you can easily offset a couple daily sodas.
  32. Donny
    The problem is the lie about their garbage being good for you. Why have any junk food? I do not see how having a coke a day is better for you than having a cigarette.

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