Cheerios Protein: Hardly Any Extra Protein, but SEVENTEEN TIMES More Sugar Than the Original
Cheerios Protein is being marketed as a high-protein breakfast for kids (complete with thrilling TV ads with NASCAR racers). The reality is quite something else. It only contains “a smidgen more protein” than the original. But it has 17 times the amount of sugar!
This just landed General Mills a well-deserved class action law suit for false marketing:
CSPI: “Cheerios Protein” Has Negligibly More Protein, but Far More Sugar, than Original Cheerios
Earlier
Placing a Cap on Americans’ Consumption of Added Sugar
US Premiere of the Movie Sugar Coated – Watch It Online
The Sugar Ghost: An Ingredient That Haunts Our Food and Threatens Our Children
I appreciate the work you are doing with dietdoctor.com to expose this travesty. You are saving lives.
Bjarte - Team Diet Doctor
Except perhaps for their stance on things like HFCS, I cannot see CSPI's idea of "doing the right thing" as anything but ill- conceived pressure tactics based on crackpot pseudoscience. I wouldn't be surprised if they called for a special tax on red meat and butter in order to quell consumption. That said, I of course respect your right to cite any source you see fit to.
Whatever their intentions, noble or otherwise, CSPI has been wrong about too much to consider them a credible source of scientific information. Read their pronouncements if you will, but always be skeptical.