A Sweet Reason to Avoid Android Phones

Android-KitKat

This is disturbing I think. The next software version for Google Android smartphones is called “KitKat” – after the Nestlé chocolate bar.

To promote the deal Nestlé is planning to give out millions of chocolate bars shaped like the Android mascot.

BBC News: Android KitKat unveiled in Google surprise move

I’m an Apple fanboy so I’m not planning to get an Android phone any time soon anyway, but this hardly helps.

Android names their new operating systems alphabetically, so there’ll soon be one starting with the letter “M”. I have an idea: Why not call it “Android Marlboro”? Then Philip Morris can hand out millions of Android-shaped boxes of cigarettes.

Do you have any suggestions for the rest of the alphabet?

PS

Most the people commenting seem to think that I’m crazy for even reacting to this. This sort of marketing is regarded as normal – which is exactly the problem.

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49 comments

Top comments

  1. Howard Lee Harkness
    I have an Android phone. So what? I have not eaten an Ice Cream Sandwich, a Jelly Bean, or any of the other desserts for which the various Android versions are named.

    At least, not since 1999.

    If you are going to boycott something, boycott Nestle. You'll have to do that for me, though, because you can "boycott" a company when you don't buy their products anyway.

    Better yet, if you don't like chocolate candy (or more accurately, don't like it's effects), then DON'T BUY OR EAT IT. That's how I deal with it. Getting all political about it accomplishes absolutely nothing.

    Of all people, you should realize that diet is a religious topic, and you get essentially nowhere by preaching fire & brimstone. That only appeals to the already-converted. It just pisses everyone else off.

    Read more →
  2. meghan
    I love my Android phone...
    Read more →

All comments

  1. Phil
    Hmm you may not be aware of the fact that ALL android versions are named after confectionary.. This is just the first time they've used a trademarked one. It's really only a codename anyway and is not actually shown anywhere in the software.

    The tie in where they have the competition with the bars is a bit meh though

    Reply: #2
  2. Hmm you may not be aware of the fact that ALL android versions are named after confectionary..

    I know. "Ice Cream Sandwich" and "Jelly bean" etc. aren't great either, but this is worse IMO.

    Reply: #13
  3. Justin B
    Most apples are the most genetically modified and pesticide-sprayed produce there is, but I don't know if anyone's said to avoid Apple products because of this. Very strange logic. Don't get caught up in the flame war.
  4. Jaime
    Who cares? its software we are talking about, its not like the users of the OS have to eat chocolate.
  5. itsthewooo
    At least they picked one of the tastiest candies! Kitkat is fav along with twix and andes mint and reeses.

    I looove my galaxy s3. I used an iPhone once and immediately developed catatonic depression. They should call iPhone the phone for stupid ppl. Once someone told me they preferred iphone cuz folders... LOLWUT.

  6. itsthewooo
    I would totally eat a fun size kit kat before an apple. Fun size kitkat = 7ish carbs and lots of fat. Apple = orthorexic vegan food pure carb gateway to hypoglycemia.
  7. Howard Lee Harkness
    I have an Android phone. So what? I have not eaten an Ice Cream Sandwich, a Jelly Bean, or any of the other desserts for which the various Android versions are named.

    At least, not since 1999.

    If you are going to boycott something, boycott Nestle. You'll have to do that for me, though, because you can "boycott" a company when you don't buy their products anyway.

    Better yet, if you don't like chocolate candy (or more accurately, don't like it's effects), then DON'T BUY OR EAT IT. That's how I deal with it. Getting all political about it accomplishes absolutely nothing.

    Of all people, you should realize that diet is a religious topic, and you get essentially nowhere by preaching fire & brimstone. That only appeals to the already-converted. It just pisses everyone else off.

  8. murray
    It undermines credibility to suggest a Kit Kat Bar is healthier than an apple. I am as LCHF as one gets, but I would prefer the fructose in an apple to the modified palm oil in a Kit Kat. An interesting study recently found that consumption of an apple a day for three weeks (red delicious and golden delicious used in the study) lowered the serum level of oxidized LDL particles by an average of 50%. So yes, the sugar in an apple is a tradeoff, but when I spend my carb budget, it includes some apples and certainly no Kit Kats.

    One might prefer Android Kit Kat to an iPhone. Indeed, one might like them so much as to ignore a next generation of Androids even if they were called the "Holocaust is a Hoax" or "Beat the Wife" or whatever. Others of us get fussed about marketing that raises ethical issues.

    Reply: #20
  9. meghan
    I love my Android phone...
  10. JAUS
    A really stupid reason to avoid Android. But I guess there are only stupid reason left to chose Apple over Android. Apple is an awful company and Steve Jobs was an asshole.
    Replies: #11, #12
  11. Steve Jobs was an asshole.

    Very much so.

  12. Paul
    but, as we all know, assholes rule this world - they have this "I-have-to-be-on-top-no-matter-what" gene.
  13. Steve
    Overreact much Doc? You've jumped right into the deep end of the absurdity pool this time! You're actually suggesting people make a technology purchased based upon a combination of their diet and the operating systems code name. :facepalm:

    What next, should we check the BMI of company CEOs prior to purchasing their products? Maybe I should disown my extended family that own a farm that grows corn, clearly they're evil. My daughter said her friend got a "Sweet new car for her birthday", should I punish her for using "Sweet" as a positive?

    Seriously Doc, I'm beginning to question your sanity.

    Replies: #14, #19
  14. Paul
    I take a wild guess Steve and say that you are not European and misjudges fine lines between joke/sarcasm/cynicism and reality. It is not to say that I can do it either, it is however my personal experience that sometimes when conversing with americans I have to explain that: e.g. " that was a joke" or " it was just a sarcastic comment". I hope I did not offend anybody - it is just my sarcastic self popping-up and as they say, sarcasm is the weapon of a weak mind.
    Reply: #16
  15. Jordi
    When they get back to D, they can call it Android Diabetes.
    Reply: #26
  16. Steve
    I read through that post a few times trying for the life of me to see evidence of sarcasm and came away empty. Then his first reply sealed the deal in my tiny little head. The Doc has jumped the shark before though.

    And no, not European.

  17. Micky Kim
    Next one might be M&M
  18. Monique
    Oh dear! I do think that in our passion to spread the word about LCHF we demonize products/companies/people/food far too easily, too fervently and often out of context - even if in jest. This is a prime example. Otherwise love your work Doc!
  19. Personally I think this co-branding is disgusting. And I realize that a lot of other people see it as completely normal – which is exactly the problem.
  20. itsthewooo
    I respect that you would prefer to eat an apple because it looks/feels healthier, but as someone with reactive hypoglycemia who has been on a low carb diet for >10 yrs and is maintaining extreme weight loss, i can tell you that without a doubt I will feel full LONGER and have LESS blood sugar instability, if I choose a fun size kitkat over an apple. Same cals, but the former has a lot less carbs, and guess what? That's all that really matters in the end.

    I also don't really buy into it being such a problem that android is using sweets to advertise their phone. I think it's cute, personally, and it's way less insideous than the vegan/vegetarian propganada promoted by OCD mental nutcase steve jobs. At least when someone eats a kitkat, the message is quite *clear* they should only do so sparingly as it is a fun treat. When someone buys an *apple*, lefty vegan psuedoscience nutritional dogma is being sold to them insideously, along with the shitty phone for retards who can't understand even basic technology.

    I'd rather take my cute kitkat snack fantasticly good phone over my militant vegan OCD restricted propietary retard phone, but that's just wooo.

    Reply: #24
  21. Anne
    I dont understan why the most part of you seem to think it's ok to throw in candy in commercial purposes for a phone. What does candy have to do with a phone? I'ts exactly all this feedings of commercial adds of candy that makes peoply bye it.
    People get brain washed without even knowing it.
    Why do you think Kitkat wants to be a part of this? To make money off people bying their Kitkat of course!
    Ps. I have both an android and an iPhone and I dont eat apples nor Kitkat and never will.
  22. Jonas A
    Well the more I think of it its really odd.

    Think if a phone was sold with a brand like Marlboro or Camel or something. I think your reaction would have been different. But then you should have in mind that sugar is probably the cause of more deaths than cigarettes, amputated limbs, alzheimer, epelepsia, rotten teeth, strokes and so on...

  23. Michelle
    I love my android phone and would never use the pretentious apple.

    This kind of merchandising is wrong and should be stopped.

    Reply: #27
  24. murray
    isthewoo, I defer to your expertise on the glycemic effect of Kit Kat bars. On my LCHF diet (alas, just 6 years), I have not had a Kit Kat bar. Indeed, even before LCHF I had figured out Kit Kat bars are just something I would not eat, not just for the sugar and trans fats, they taste gross. I have not had one in over 25 years.

    I do, however, have apples and I have found a small apple (or half I share with my son) is not enough to take me out of ketosis.

    I find it curious that the people vehemently objecting to Dr. Eenfeldt's post are Android users. It seems they cannot sever the link between criticism of Kit Kat with criticism of Android. This is the effect of the very marketing brainwashing that Dr. Eenfeldt finds disconcerting. In other words, you prove his point.

    Reply: #28
  25. Gunnel
    Are they targeting children???? wouldn't be surprised!!!
  26. Justin B
    "When they get back to D, they can call it Android Diabetes."

    Has SNL thought of this yet? Surely they have. Either way, if Android decided to be this self-aware, I would love to own a phone with Android Diabetes on it.

  27. Steve
    "This kind of merchandising is wrong and should be stopped."

    Yes, by all means we should stop speech with which we disagree, it can never be allowed.

    I find it laughable that those in the LCHF camp are so short sighted as to not see that the fat they love is viewed as unhealthy by most people and if they use the same foolish logic as above then it too should be stopped. Just think of all the people you make unhealthy with your diet talk.

    People have brains and understand the difference between naming an OS after candy is not the same as making said candy healthy.

    Europeans (speaking of the Doc here) are always so quick to advocate for intervention rather than just educating the public. I'm sure if we would just rename Android we could surely end the obesity epidemic.

    Reply: #31
  28. Steve
    "I find it curious that the people vehemently objecting to Dr. Eenfeldt's post are Android users. It seems they cannot sever the link between criticism of Kit Kat with criticism of Android. This is the effect of the very marketing brainwashing that Dr. Eenfeldt finds disconcerting. In other words, you prove his point."

    I've used both phones and like them both. My objection is to the idea that there is anything about such ideas that positively contribute to the LCHF cause. People who cry wolf over such absurdity cannot be taken seriously on the real issues. The fix is to educate free thinking people and then let them make their own choices, not restrict their choices or speech and attempt to force their hand.

    Avoid Android due to code name, please stop the stupidity.

    Reply: #30
  29. FrankG
    So now it is a "free speech" issue? Nestlé and Android cross-marketing?

    "You can pry my Android-shaped KitKat out of my cold, dead hands!"

    This shows a complete lack of perspective.

    How about McDonald's Happy Meals with Toys? Are you a Parent? Have you ever felt the pressure to buy the food, not for its own sake but for the toy? Sure... you can just say No to them right? No harm done. No questionable practices there at all.

    I think that promoting candy IS questionable for the health of the nation. I'm not suggesting it be outlawed (neither candy nor its promotion) but I do accept and value Dr Andreas' right to question it.

    Reply: #34
  30. murray
    Steve, we are making progress. I concede there is a difficult issue here between free speech and public health. You prefer free speech and I respect that as a rational choice, although I would draw the line differently. Rational minds can differ here because it involves educated guesses as to future consequences from taking either course of action. But at least your response indicates realization that there is insidious marketing here that promotes bad public health. The insidiousness of the marketing is precisely why it is done. This is implicit in Dr. Eenfeldt's concern about the unconscious linking of KIt Kat and Android. The Android-a-phile/Apple-phobes seem to be denying the effectiveness of the linkage, while defending Androids and attacking Apple by suggesting Kit Kats are healthier than apples, thus inadvertently confirming the unconscious linkage effect.

    The genuine debate, as you identify, is free speech versus public health, not whether Kit Kats are healthier than apples or Androids are superior to iPhones. The very fact some Android supporters seem compelled to promote Kit Kats over apples is evidence the insidious linkage strategy works.

    Reply: #33
  31. Paul
    1) "...I find it laughable that those in the LCHF camp are so short sighted as to not see that the fat they love is viewed as unhealthy by most people..."

    by "most people" you mean those "most people" of whom +- 80% after they pass the age of +- 40 years take 4-5 types of drugs to keep them alive ?

    2) why did you look for sarcasm Mr Troll-Who-Poped-up-This-Time-As-Steve?

    Reply: #32
  32. Steve
    1. McGovern was hardly an example of health and look at the damage he's done. Point being when you try to legislate rather than, or in addition to, educating you open the doors for well meaning, but seriously misguided laws. Our issue isn't marketing, our issue is the influence industry lobbyists have in making policy.

    2. If you ask the good Doc to look he would tell you I've been a pain in the azz before, and always with the name Steve and the same email address. Troll? I'm 100% behind the Doc in his push to educate with regard to the benefits of LCHF, I simply refuse to go down into this rabbit hole of blame.

    But thanks for trying.

    Reply: #37
  33. Steve
    "The very fact some Android supporters seem compelled to promote Kit Kats over apples is evidence the insidious linkage strategy works."

    I've only seen a single person making the case that a snack size KitKat has fewer carbs than an apple. Meh, I'm not going to argue, if that person makes that choice I support their right to do so even though I don't myself.

    If Nestle were using dishonest marketing to sell their product we have good laws to put a stop to it and I support that 100%! This is simply a cross marketing alliance in which neither company is claiming candy is a health food. To me getting upset over such a thing is like swatting flies rather than taking out the garbage. Our problem is one of knowledge, to few have it. Taking on this marketing is going to do nothing towards the goal of enlightening people to true dietary health, it just makes us look small. Real change will take place when people understand WHY their choices are wrong, not when we bully people/business into only speaking words we approve of.

    Keep fighting the good fight Doc, but conserve your energy for the battles that will bring positive change!!

  34. Steve
    ""You can pry my Android-shaped KitKat out of my cold, dead hands!"

    This shows a complete lack of perspective."

    Thank you for putting words in my mouth!

    Perspective? If you could convince Google to re-code-name their next OS not a single person would be healthier or more knowledgable regarding dietary health as a result. When you have the publics ear, which the good Doc does to a great extent, you don't (I would hope) spend your well earned credibility swatting at flies.

    Replies: #35, #36
  35. Paul
    Are you sure Steve that Google and Nestle are not financially intertvined at some point?.
    If you argue that casual-link advertising does not work look at the studies of such link between beer advertising during basket-ball games and its impact on beer consumption amongst adolescents in Australia. The Adds had the highest effect on the 6-15 age group. Beer advertising during games was banned by government in mid 90's.
    Reply: #39
  36. FrankG
    "If you could convince Google to re-code-name their next OS not a single person would be healthier or more [knowledgeable] regarding dietary health as a result."

    ..and you know this exactly how? I distrust opinions stated as if they are incontrovertible facts.

    ---

    My reference to the NRA "slogan" was never meant as direct quote from you -- that wouldn't make much sense as people could easily verify what you have written by looking up a couple of comments -- instead it was meant as a mixture of sarcasm, even an attempt at some levity and also to try and put this whole thing into some perspective.

    It seems that the Doctor's post has elicited a far amount of discussion on the subject, so perhaps it is not such a waste of everyone's valuable time after all?

  37. FrankG
    "Our issue isn't marketing, our issue is the influence industry lobbyists have in making policy."

    I do have issues with the way many products are marketed -- if marketing wasn't effective it wouldn't be used surely?

    But I agree that probably the biggest issue is with powerful and monied lobby groups influencing (in some cases even drafting) government policy.

    Yes there may be laws to manage dishonest marketing but surely those laws were determined by these same policies. Who do you think designed the "rules" for nutrition labels on food, or allowed misleading words on [packaging like "lite"?

    I also fail to see (and I've asked this before) how on earth you expect to reduce the "influence industry lobbyists have in making policy" WITHOUT some form of regulation or legislation? Do you expect your politicians and their paymasters to just "play nice"? Maybe put them on an "honour" system?

    Reply: #40
  38. FrankG
    "If you could convince Google to re-code-name their next OS not a single person would be healthier or more [knowledgeable] regarding dietary health as a result."

    This one was a 'K' right? And they choose names alphabetically? So what if the next was dubbed "LCHF"?

    I wonder if that might get more people talking about LCHF and maybe asking a few pertinent (or impertinent) questions?

    Reply: #41
  39. Steve
    Paul,

    I'm not claiming marketing tie-ups aren't successful. What I'm saying is even if the Doc were to convince Google to change their ways it would not teach a single person why todays conventional diet is bad, or why todays conventional wisdom as to what is healthy is wrong.

    People rarely make a long term dietary change without knowing why their choice is correct. Many make short term fat loss changes, but we all know how long that lasts.

    Real change will only come through education and figuring out how to stop lobbyists from running this country.

    Reply: #42
  40. Steve
    "I also fail to see (and I've asked this before) how on earth you expect to reduce the "influence industry lobbyists have in making policy" WITHOUT some form of regulation or legislation? Do you expect your politicians and their paymasters to just "play nice"? Maybe put them on an "honour" system?"

    More regulation is regard to advertising is a dead end IMO so long as Uncle Sam keeps on pushing the failed low fat diet. I would agree with you that regulation that restricts lobbyists is vital for this country in every possible way, but that is regulating the elected crooks, not advertising, which is also likely why none of them want to talk about it.

    If we could remove the influence of lobbyists then policy could be based upon independent science rather than private sudo-science peddled by the companies. That IMO is when we'll see real change and a honest attempt to educate people. Until such time even the work that Taube's is attempting is a huge uphill battle, but worthwhile none the less. Focusing on Kitkat advertising or candy stores in the same building as a health club, but not in the health club is just crying wolf. Yes there is truly a wolf out there, but its not in that add or candy store.

    As far as this post generating discussion it has been about pretty much everything except how to get out a focused message on dietary health. Spinning wheels make a lot of cool smoke, but they're inefficient at moving anything.

  41. Steve
    "This one was a 'K' right? And they choose names alphabetically? So what if the next was dubbed "LCHF"?

    I wonder if that might get more people talking about LCHF and maybe asking a few pertinent (or impertinent) questions?"

    Absolutely! But IMO more because it is so far outside the norm that it would draw attention on that basis alone. The Kitkat thing I had seen prior to the Doc posting this and I never even gave it a second thought. Moving counter to what is expected will always get more attention than going with the flow. In other words it would have a far greater impact than this Kitkat deal will, and even then it will be very limited... IMO.

  42. Paul
    Yes, I agree.
  43. Mark
    In terms of the carbohydrate content of Kit Kats it would be (wheat based) wafers which would be the most obvious cause for concern. In the US the name is "Hershey's Kit Kat Crisp Wafers In Chocolate".
  44. jason yile
    It looks delicious!
  45. Karen
    Song going through my head now... Give me a break, give me a break.... break me off a piece of that Kit Kat Bar!
  46. susan cipriano
    yummy!Kit Kat Bar!...Oh my iphone !
  47. Jana
    All of the Android relases have been desserts. It's what they do. IIRC, they've never actually partnered with a company to promote it. But it doesn't hurt. I'm doing Keto right now and I'm offended by this. They're not saying "Here, eat a million chocolate bars!" They probably promote healthy eating, in fact they removed sugary snacks or at lest "hid them" and made the healthier snacks more visible in their offices.
  48. Maniac
    I got a craving... I ate my phone...
  49. Pieter van Heerden
    Just licked my android phone and guess what... my blood sugar stayed dead stable.
    I propose calling the next version Android LCHF.

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