So Coca Cola just launched an ad campaign called “Coming Together”. In the 2-minute ad they claim to want to work together with the American people to find solutions to the obesity epidemic. They call it “the issue of this generation”.
To me it sounds as silly as if Big Tobacco would launch an ad campaign to stop an epidemic of lung cancer.
Coca Cola says that just 3 in 4 of their drinks are full of sugar – they also have low calorie options today. Like Big Tobacco with their light cigarettes and filtered cigarettes. Yes, Big Sugar is following in the footsteps of Big T.
Sorry Coke. You are not the solution, you’re making more kids fat every day. No PR video will change that.