Have you seen the reports on the new “Pepsi Special”, about to go on sale in Japan? It’s marketed as a “fat blocker” and according to the TV-commercials you can now eat all the junk food you want – as long as you drink the Pepsi.
Pepsi apparently believes that Japanese consumers are gullible.
The new additive in this Pepsi is dextrin, a soluble fiber. Added fiber in soda can in the best case scenario result in marginally increased satiety (if you trust the processed food-industry’s investigations), increase bloating and slow absorption of nutrients somewhat. It’s like putting filters on cigarettes.
A fiber-Pepsi hardly protects you from obeity at McDonalds better than sprinkling some sawdust over your french fries. The difference is marginal (if it’s even noticable). Filters on cigarettes didn’t stop them from giving people lung cancer either.
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I came across this advertisement and it made my jaw drop. It's "never soon enough" to get your baby started drinking cola!
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