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Before and After One Month On Coca-Cola

Before and after 1 month with Coca Cola

Before and after one month with Coca Cola

What happens if you drink 10 Cokes a day for a month? Everyone probably realizes that you’ll gain weight, but not everyone knows how much you can gain in just one month!

The Mirror: Man drinks TEN cans of Coke every day for a month – you’ll never guess how much weight he piles on

Nothing makes you fat as fast as soda.

On a more inspiring note, read how George from the experiment above next goes on a “zero-carb diet” to lose his soda pounds. It seems to be working well: www.10cokesaday.com.

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Scientists Against Sugar

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Do we really need scientists to tell us how harmful sugar is? Yes, unfortunately. And here they are:

Researchers highlight strong links between sugar and chronic disease:
UCSF Launches Sugar Science Initiative

“The average American consumes nearly three times the recommended amount of added sugar every day, which is taking a tremendous toll on our nation’s health,” said Laura Schmidt, PhD, a UCSF professor in the Philip R. Lee Institute for Health Policy and the lead investigator on the project. “This is the definitive science that establishes the causative link between sugar and chronic disease across the population.” Continue Reading…

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“Sugar Is Harming Our Children”

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Swedish science journalist Dr. Ann Fernholm has been very active in the sugar debate lately:

The extremely sugary products, which the industry is marketing with happy characters should be banned; foods that we’d never even let our pets eat, should not be sold as food for our children.

Here’s her great opinion piece at SVT Opinion translated from Swedish: Continue Reading →

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The Soda Industry Suffers Historic Loss in the US

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The soda industry in the U.S. suffered a historical loss the other day. For the first time, a soda tax is imposed!

Berkeley, California, became the first city to vote, with great majority, in favor of introducing a tax that will make sodas noticeably more expensive:

Politico: Berkeley breaks through on soda tax

This could be viewed as an insignificant event – Berkeley is a city of just 80,000 people, so who cares? But symbolically it’s a big thing. Similar proposals have on some 20 occasions been voted down in different cities in the U.S., after huge economic countermeasures from the soda industry, in the form of advertising.

Just in little Berkeley, the soda industry spent around 2 million dollars on TV and other advertisements to oppose the proposal. That’s almost $26 per person: during the Swedish election campaign in 2014, all the Swedish political parties combined spent $4.70 per person on advertisements. Per person, the soda industry spent five times more in Berkeley than all of the Swedish parties combined in an election year.

They must have bought up every single advertisement spot available. And yet they lost.

Now, experts think more cities in the U.S. will follow Berkeley’s example. And Mexico has already introduced a soda tax.

Some people think that there should be no taxes on anything, not even tobacco. Personally I disagree, but what I think doesn’t matter. What matters is that if we’re ok with taxing tobacco for health reasons we should certainly tax soda too.

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Do You Want to Watch the Excellent Obesity Documentary FED UP?

This spring I wrote about this exciting documentary, FED UP. Just from watching the trailer it was clear that this would be something extra. A documentary about the obesity epidemic, of highest quality, that doesn’t just put the blame on a lack of calorie counting and willpower in sick people (something that’s just sickening).

The documentary screened in theaters in the US during the summer and received consistently excellent reviews. It hasn’t shown in Sweden, but a couple of days ago it was released on DVD and finally I had a chance to watch it.

The movie is excellent and goes further than other previous major productions. It completely dismisses the sugar industry’s favorite idea that obesity just depends on calories. Instead, the blame is clearly put on the real culprit: sugar and addictive junk food.

Here’s the movie’s strengths… and its fatal weakness: Continue Reading →

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Across the Pacific Ocean Without Sugar or Other Junk Carbohydrates

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I’ve received many emails about this: A Finnish couple is rowing across the Pacific Ocean in protest against sugar and other bad carbohydrates. Their “Fat Chance Row” goes from California to Hawaii, which they’re hoping to reach in August.

You won’t find any pasta-loading on this row – they are eating real food, such as “dried meat, nuts, coconut butter and dried fruit, things that will keep at high temperatures”.

USA Today: Couple test food and each other on row to Hawaii

The expedition’s webpage: Fatchancerow.org

The words “Fat Chance” are from the title of professor Robert Lustig’s book about the dangers of sugar. The expedition is done in collaboration with his recently-launched organization Institute for Responsible Nutrition.

This is where the couple is now:

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What Happens If You Boil Coke?

What happens if you boil Coke?

Obviously, the sugar will be left on the bottom of the pot. But do you have any idea of how disgusting it looks? This charming Russian shows you. In just a few days his video has had more than 4 million views on YouTube.

Who wants a Coke after watching this video? Continue Reading →

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