Today is “Cinnamon Bun Day” in Sweden, and October is breast cancer awareness month. Is it reasonable that the Swedish Cancer Society runs a health campaign with one of Sweden’s biggest bun bakery?
Send a Bunogram in partnership with the Swedish Cancer Society and the Pink Ribbon (Google translated from Swedish)
Excerpt from a press release from the bakery: (Google translated from Swedish)
Last year Bonjour sold a grand total of 3.6 million cinnamon buns during the month of October. This year we have expanded our partnership with the Swedish Cancer Society and the Pink Ribbon, which substantially revises the expected outcome upwards. This year the business anticipates that as many as 5.4 million pink cinnamon buns will be eaten in Sweden during the month of October. [my bold]
Will the Cancer Society really prevent poor health by getting people to eat millions of extra cinnamon buns? The whole thing seems quite ill-considered in the midst of an obesity epidemic. Especially as obesity carries with it a greatly increased risk of, for example breast cancer, which the Cancer Society and the Pink Ribbon are supposed to fight. Contributing to a massive increase in the consumption of cinnamon buns then seems counterproductive.
Not surprisingly, there’s even a study showing that Swedes who eat more baked sweet goods have a higher incidence of cancer.
How are they thinking about this cinnamon bun campaign? Probably they’re just clueless. Continue Reading →